Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time
Is your ideal customer visiting your website? And how can you attract more of those people to your site? For small business marketers and solopreneurs, identifying and understanding your ideal audience is vital. But it seems soo hard. Thankfully Google Analytics 4 will help you discover if the right people are visiting and engaging with […]
This post contains affiliate links, which means I get a cut of any sales made as a result of you buying using my link. Affiliate links are marked with a * Why run a virtual summit? That’s a question I asked myself in 2023 when Google Analytics made the big switch to GA4. I wanted […]
What’s the best way to measure website traffic to find out if your marketing is working? It’s easy to get hooked on views when you evaluate your marketing. Partly because it’s in front of you when you log into your analytics. Partly because it’s pretty easy to see which marketing channel drives the most traffic […]
Can you see what search terms people use to find your website in Google Analytics 4? Yes! But you need to do a bit of configuration first. Discovering how people find your site will show you how well your SEO is performing, plus, it will give you new keyword ideas. Yes, you can use Search […]
I’m sure you’ve come across this problem. You’ve created all your custom events and marked the important ones as Key Events (previously conversions). These events are the heart of your measurement strategy. They will tell you if your website is delivering on your business objectives. But sometimes you mess up when you create them. Maybe […]
Instagram algorithm updates Smaller Instagram accounts will get more reach with new updates coming to the algorithm. Previously accounts with large followers and accounts that re-post content have grabbed all the reach but that’s about to change. The algorithm will work by showing content to a small audience who should enjoy it. Then, depending on […]
