Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time
Small email lists get a bad rap. We are constantly told that bigger is always better. But I’ll let you in on a secret: my list is tiny. I have plenty of lead magnets to attract people, but my growth is slow. Why? Because I actually let people choose. Just because someone wants your freebie, […]
Oh hello. You’re here, reading this. That makes me happy. After you’ve poured your whole self into a blog post, you want people to read it. Maybe even like it. Maybe comment on it. That little hit of affirmation is nice. But beyond the vanity metrics, we need to know something more important: Is this […]
Many businesses try every marketing channel available: ads, blogs, Reels, TikTok, email. They hope something works. But without a clear framework, it is hard to know what is actually driving results. Google Analytics 4 (GA4) can help, but its default marketing reports often feel like a random collection of numbers. You log in and either […]
Why Analytics Feels Scary (and Why I Love It Anyway) There is nothing I love more than diving headfirst into the cool Google Analytics waters, it’s warm in there and I have fun swimming around in the data. OK, that’s a weird analogy, but you get the point. And I know not everyone feels like […]
Should you have a homepage navigation button? Turns out this is more controversial than I expected. I ran a LinkedIn poll, and the results bounced back and forth all week between yes and no. In the end, yes just edged ahead with 54% versus 44% for no. So is it just a matter of opinion? […]
Tracking e-commerce in Google Analytics 4 (GA4) can feel like trying to assemble flat-pack furniture without the instructions. You think everything is set up, but then your sales figures do not match, key events are missing, and your reports look like a data crime scene. Fred Pike, Managing Director at Northwoods, has spent years untangling […]
