Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business
ROI Driven Digital Marketing Strategy for Your Business
If you’re a small business owner or solopreneur, you know your website is key to reaching potential customers. But are you tracking what people actually do when they visit? That’s where Google Analytics 4 (GA4) comes in. But you’re also time-poor. You’ve heard that setting up Custom Events and Key Events needs to be done […]
As a small business marketer, making data-driven decisions is key to growth, and there’s no better tool for that than Google Analytics 4 (GA4). But out of the box, GA4 doesn’t always come with the optimal settings for businesses like yours. In this tutorial, we’ll walk through five important GA4 settings you need to adjust […]
Is your ideal customer visiting your website? And how can you attract more of those people to your site? For small business marketers and solopreneurs, identifying and understanding your ideal audience is vital. But it seems soo hard. Thankfully Google Analytics 4 will help you discover if the right people are visiting and engaging with […]
What’s the best way to measure website traffic to find out if your marketing is working? It’s easy to get hooked on views when you evaluate your marketing. Partly because it’s in front of you when you log into your analytics. Partly because it’s pretty easy to see which marketing channel drives the most traffic […]
Can you see what search terms people use to find your website in Google Analytics 4? Yes! But you need to do a bit of configuration first. Discovering how people find your site will show you how well your SEO is performing, plus, it will give you new keyword ideas. Yes, you can use Search […]
I’m sure you’ve come across this problem. You’ve created all your custom events and marked the important ones as Key Events (previously conversions). These events are the heart of your measurement strategy. They will tell you if your website is delivering on your business objectives. But sometimes you mess up when you create them. Maybe […]
