Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time
Can you see what search terms people use to find your website in Google Analytics 4? Yes! But you need to do a bit of configuration first. Discovering how people find your site will show you how well your SEO is performing, plus, it will give you new keyword ideas. Yes, you can use Search […]
I’m sure you’ve come across this problem. You’ve created all your custom events and marked the important ones as Key Events (previously conversions). These events are the heart of your measurement strategy. They will tell you if your website is delivering on your business objectives. But sometimes you mess up when you create them. Maybe […]
Remember goals in Universal Analytics? You can still see them if you want to reminisce. One thing that was cool and actually pretty straightforward about goals was the funnel. You could just check a box and tell analytics that this goal was only completed if people trundled in from another page. That meant there was […]
What if you clocked up a sale every time someone looked into your shop window? Or visited your website? That would be cool… I’d like that. But it’s not reality. Way more people look in a shop window than buy from you. In website world, a page view is the equivalent of looking in the […]
Conversion events in Google Analytics 4 are the new goals. They tell you when someone takes an important action on your website. Like buying something, or downloading your lead magnet, or filling in a quote form, or subscribing to your email list. And you can track those conversions back to your marketing. This can tell […]
One of the coolest things in Universal Analytics is Funnel Visualisation. I say ‘is’… but I guess it’s ‘was’. Now we’ve got Google Analytics 4 there will be no more funnel visualisation as we knew it in Universal. It was great, you could see how people were moving through your sales process and where they […]
