Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time
Ever looked at your Google Analytics 4 (GA4) dashboard and felt completely lost? You’re not alone. Analytics can feel overwhelming, but Dana DiTomaso believes it doesn’t have to be that way. From her unconventional career path to her practical, no-nonsense advice, Dana simplifies GA4 audiences and shows how audience segmentation can transform the way you […]
Black Friday is one of the biggest opportunities of the year for small business marketers and solopreneurs. But how do you know if all the time and effort you’ve poured into your campaign is actually paying off? That’s where Google Analytics 4 (GA4) comes in. In this post, we’ll walk through how to set up […]
If you’re a small business owner or solopreneur, you know your website is key to reaching potential customers. But are you tracking what people actually do when they visit? That’s where Google Analytics 4 (GA4) comes in. But you’re also time-poor. You’ve heard that setting up Custom Events and Key Events needs to be done […]
As a small business marketer, making data-driven decisions is key to growth, and there’s no better tool for that than Google Analytics 4 (GA4). But out of the box, GA4 doesn’t always come with the optimal settings for businesses like yours. In this tutorial, we’ll walk through five important GA4 settings you need to adjust […]
Is your ideal customer visiting your website? And how can you attract more of those people to your site? For small business marketers and solopreneurs, identifying and understanding your ideal audience is vital. But it seems soo hard. Thankfully Google Analytics 4 will help you discover if the right people are visiting and engaging with […]
What’s the best way to measure website traffic to find out if your marketing is working? It’s easy to get hooked on views when you evaluate your marketing. Partly because it’s in front of you when you log into your analytics. Partly because it’s pretty easy to see which marketing channel drives the most traffic […]
