Spiderworking.com - Digital Marketing Strategy For Small Business
Digital Marketing Strategy for Small Business
“They love talking about themselves.” Has anyone ever uttered those words as a compliment? Probably not. So why is it that when businesses create content, they generally talk about themselves? How great they are, when they were established, what wonderful things they sell. If you’re cringing in your seat reading this, it’s OK. There’s a fix. […]
Instagram reveal how the algorithm works Instagram has revealed the basics of its Algorithm for the first time. It breaks it down into three sections. The feed and stories, the explore tab, and Reels. Each works slightly differently. Before the algorithm, we were missing up to 70% of posts from the people we followed. The […]
Instagram messenger bots are here Instagram messaging is a great way to connect with your audience and to sell, but there’s been a problem. You could only access your messages from Instagram itself or from Facebook. You couldn’t manage them from third-party tools. This means messages are easily missed. Not any more. Instagram has opened […]
Twitter verification is back Companies, brands and organisations are some of the types of Twitter accounts that will be eligible as Twitter verification re-opens. According to Twitter verification: “… gives people on Twitter more context about who they’re having conversations with so they can determine if it’s trustworthy” This makes it an important badge to get for business. Trust […]
Read before you share says Facebook Sharing link posts without reading could be propagating fake news. Facebook is following Twitter’s lead and prompting users who haven’t read a link, to click before they share. For businesses, this could mean more clicks on posts but it could also decrease sharing and the ability to reach a […]
Instagram caption sticker is officially here Video captioning is important for creators. Not only does it mean that your content is accessible to all, but it also means people won’t swipe by if they can’t watch with the sound on. Something people will be doing more of again now lockdown restrictions are lifting. This week […]
Instagram Creator Monetisation Tools Instagram is full of creators (Influencers) and many of these make money from merch stores, affiliates and brand collaborations. And Instagram wants to make all this easier to do within Instagram itself. They will be adding Creator shops, which I’m guessing will help Influencers sell merch. An affiliate platform, making it […]