Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time
Small email lists get a bad rap. We are constantly told that bigger is always better. But I’ll let you in on a secret: my list is tiny. I have plenty of lead magnets to attract people, but my growth is slow. Why? Because I actually let people choose. Just because someone wants your freebie, […]
Oh hello. You’re here, reading this. That makes me happy. After you’ve poured your whole self into a blog post, you want people to read it. Maybe even like it. Maybe comment on it. That little hit of affirmation is nice. But beyond the vanity metrics, we need to know something more important: Is this […]
Google and Facebook. Up a tree.K.I.S.S.I.N.G. Remember that couple in school who hated each other right up until the minute they fell in love?Well… it’s not quite love. But Google and Meta are suddenly getting along better than anyone expected.And that’s good news because you can now import Meta Ads cost data into GA4. It […]
Are long sales pages really worth it? Some people swear by them. Others hate them. As a buyer, scrolling forever just to find out the price can feel like torture. As a business owner, you are told they convert better because they reassure people, add proof, and answer objections. So who is right? What other […]
Many businesses try every marketing channel available: ads, blogs, Reels, TikTok, email. They hope something works. But without a clear framework, it is hard to know what is actually driving results. Google Analytics 4 (GA4) can help, but its default marketing reports often feel like a random collection of numbers. You log in and either […]
Why Analytics Feels Scary (and Why I Love It Anyway) There is nothing I love more than diving headfirst into the cool Google Analytics waters, it’s warm in there and I have fun swimming around in the data. OK, that’s a weird analogy, but you get the point. And I know not everyone feels like […]
