Facebook Shutters Live shopping Live shopping was going to be the big thing in 2022. Social networks like Facebook, YouTube and Tiktok all jumped on board to test it last Christmas, and it looked like it would be fully launched this Christmas.  With the popularity of Amazon Live, it made sense.  But this week Facebook […]

New Facebook    Ever since algorithms were created on Facebook they have been frustrating businesses and users. The ever-changing nature of what you see in your feed keeps marketers on their toes.  In a move that seems to mimic TikTok, mobile Facebook users will start seeing the ‘home’ page when they log in. As before […]

Boost an Instagram Reel You can now turn your Reel into an ad. That means if you have a Reel that is gaining traction and is attracting new followers you can amplify that effect by boosting it. But before you hit that boost button you need to make sure; it’s under 60 seconds, it is […]

Instagram Live Producer When you go live on Instagram, you have to go live via the app. That means you have less control than you do over Facebook Live, Twitter Live, LinkedIn or YouTube live. No graphic overlays, no scene switching, no multiple cameras, nothing fancy. Some might say that’s the beauty of Instagram Live. […]

Schedule Reels from 3rd Party Tools Scheduling content makes a marketer’s life easier. But until this week Reels weren’t part of the Instagram API, that’s the bridge that connects Instagram to third-party tools. Because of this you couldn’t schedule or monitor conversations on third-party social media management apps.   As of Tuesday 28th of June […]

Long-form Twitter is here  One of the key selling points of Twitter is its short, snappy updates. It makes it fast to consume and forces us to be creative with our words. But it’s also annoying. When you have something big to say you have to chop it up into a thread or link offsite. […]