Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business
ROI Driven Digital Marketing Strategy for Your Business
Kay Peacey, an email automation and ActiveCampaign specialist, brings a refreshing perspective to email marketing. Her background in teaching shines through as she explains complex concepts in a down-to-earth way. In this article, inspired by her appearence on That Analytics Podcast, we’ll explore common mistakes in email campaign measurement, the email marketing metrics that matter, […]
Black Friday is one of the biggest opportunities of the year for small business marketers and solopreneurs. But how do you know if all the time and effort you’ve poured into your campaign is actually paying off? That’s where Google Analytics 4 (GA4) comes in. In this post, we’ll walk through how to set up […]
If you’re a small business owner or solopreneur, you know your website is key to reaching potential customers. But are you tracking what people actually do when they visit? That’s where Google Analytics 4 (GA4) comes in. But you’re also time-poor. You’ve heard that setting up Custom Events and Key Events needs to be done […]
As a small business marketer, making data-driven decisions is key to growth, and there’s no better tool for that than Google Analytics 4 (GA4). But out of the box, GA4 doesn’t always come with the optimal settings for businesses like yours. In this tutorial, we’ll walk through five important GA4 settings you need to adjust […]
Is your ideal customer visiting your website? And how can you attract more of those people to your site? For small business marketers and solopreneurs, identifying and understanding your ideal audience is vital. But it seems soo hard. Thankfully Google Analytics 4 will help you discover if the right people are visiting and engaging with […]
This post contains affiliate links, which means I get a cut of any sales made as a result of you buying using my link. Affiliate links are marked with a * Why run a virtual summit? That’s a question I asked myself in 2023 when Google Analytics made the big switch to GA4. I wanted […]
