Spiderworking.com -Digital Marketing Strategy For Small Business
Digital Marketing Strategy for Small Business
Farewell 20% Facebook Ad Text Rule It was a pain. Facebook hates seeing text on ad images. It used to constantly tell you off if you added it. It would threaten to stop your ads or not show them to as many people. They used to use a complicated system to assess whether your image contained more […]
Facebook wants you to run fewer ads (Kinda) One way to make sure you are getting the best performance from your Facebook ads is to run different variations of the text, images and videos. That way Facebook can identify the top performing versions and deliver them to more people. It also ensures that even if […]
View Instagram Stories on Facebook (without cross-posting) We’ve been able to cross-post our Instagram stories to Facebook for a long while. This gives us the chance to reach even more people with the content we create and means that Facebook has more content and more space to place ads. But this week Instagram and Facebook […]
Privacy blurring from YouTube If you want to shoot video outside in an area with people and cars you have a problem. Faces and car reg numbers identify people, you can’t show them without their permission. So what’s the solution? And what if you have older videos up on YouTube that have faces and cars […]
Sell From Instagram Live (If you are in the US) One of the things we talked about in The Fabulous Festive Marketing Masterclass was selling using an online live sales event or auction. This will work but the shopping process is complex and needs to be mapped out. But soon, for businesses in the US […]
Facebook paid events A few years ago Mari Smith suggested that Facebook may one day become like We Chat, the Chinese social network that facilitates every part of your online life. I may have scoffed but they are getting there. This week they are launching paid events. You’ll be able to sell tickets directly via […]