IGTV is (kinda) gone Instagram is becoming complicated, there are so many sections it’s hard to keep up. But they’re about to simplify one part. The IGTV brand is being retired. Long-form video remains, you’ll now be able to post a longer snippet of up to 60 seconds in the feed linking to your video […]

5 hashtags on Instagram? Hashtags are the glue that sticks Instagram together. But how many should you use? This week Instagram shocked the social media world by suggesting, via their creator account, that you should use 3 – 5 tags on each post. Marketers disagree, many who analyse their tags have found that more tags […]

Why does Facebook demote content? Are you frustrated by your Facebook reach? Could you be doing something that has triggered Facebook to limit it? Facebook just updated its list of factors that will demote your posts in the newsfeed. There are 28 different factors listed including 5 that relate to your website. A new one […]

Articles For Pages On LinkedIn How can a company build its reputation on LinkedIn? By posting valuable and insightful content. LinkedIn has just given us a new way to do this. Articles for company pages work the same way that articles on profiles do. Use them to showcase the expertise of you and your staff […]

Twitter launches communities Building a community around your business will help you build trust, loyalty and ambassadors. Until now Facebook has had community sewn up, but Twitter is about to take them on. Communities on Twitter are in the testing phase. They are interest groups you can join. When you share a tweet you’ll be […]

TikTok boost post If you want people to spend money with you, you need to make it easy. And that’s exactly what the ‘boost’ button on Facebook, Instagram and LinkedIn does. This week TikTok announced it’s adding its version of Boost called ‘Promote’. All business accounts will be able to Promote videos directly from the […]