Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time
Does networking feel like a time-consuming effort with little return? You’re not alone. Many business owners struggle to see tangible results from networking, attending countless events without knowing whether they’re truly making an impact. Kam Chauhan, a marketing strategist and networking expert, has cracked the code on making networking measurable and effective. In this guide, […]
LinkedIn is no longer just a boring professional network; it’s a vibrant platform where businesses can thrive. Louise Brogan, a LinkedIn specialist and advocate for video marketing, shares her journey and strategies for mastering LinkedIn. From using LinkedIn video marketing to building meaningful connections, Louise’s advice is packed with insights for small businesses and entrepreneurs […]
Kay Peacey, an email automation and ActiveCampaign specialist, brings a refreshing perspective to email marketing. Her background in teaching shines through as she explains complex concepts in a down-to-earth way. In this article, inspired by her appearence on That Analytics Podcast, we’ll explore common mistakes in email campaign measurement, the email marketing metrics that matter, […]
Black Friday is one of the biggest opportunities of the year for small business marketers and solopreneurs. But how do you know if all the time and effort you’ve poured into your campaign is actually paying off? That’s where Google Analytics 4 (GA4) comes in. In this post, we’ll walk through how to set up […]
If you’re a small business owner or solopreneur, you know your website is key to reaching potential customers. But are you tracking what people actually do when they visit? That’s where Google Analytics 4 (GA4) comes in. But you’re also time-poor. You’ve heard that setting up Custom Events and Key Events needs to be done […]
As a small business marketer, making data-driven decisions is key to growth, and there’s no better tool for that than Google Analytics 4 (GA4). But out of the box, GA4 doesn’t always come with the optimal settings for businesses like yours. In this tutorial, we’ll walk through five important GA4 settings you need to adjust […]
