Facebook public comments on stories One of the unique things about stories, whatever platform you are on, is that there’s no public engagement. All the comments and reactions happen in direct messages. And for me that’s what makes them special. But of course, we’ve been trained to give our love publicly on social media, so […]

Unmention yourself on Twitter Twitter notifications can become a cluttered place. Particularly if you have that over-enthusiastic business owner or friend that tags you in every single post. And then there are the arguments that people try and get you caught up in. They tag you and all of a sudden there’s a billion replies […]

Instagram reveal how the algorithm works Instagram has revealed the basics of its Algorithm for the first time. It breaks it down into three sections. The feed and stories, the explore tab, and Reels. Each works slightly differently. Before the algorithm, we were missing up to 70% of posts from the people we followed. The […]

Instagram messenger bots are here Instagram messaging is a great way to connect with your audience and to sell, but there’s been a problem. You could only access your messages from Instagram itself or from Facebook. You couldn’t manage them from third-party tools. This means messages are easily missed. Not any more. Instagram has opened […]

Twitter verification is back Companies, brands and organisations are some of the types of Twitter accounts that will be eligible as Twitter verification re-opens. According to Twitter verification: “… gives people on Twitter more context about who they’re having conversations with so they can determine if it’s trustworthy” This makes it an important badge to get for business. Trust […]

Read before you share says Facebook Sharing link posts without reading could be propagating fake news. Facebook is following Twitter’s lead and prompting users who haven’t read a link, to click before they share. For businesses, this could mean more clicks on posts but it could also decrease sharing and the ability to reach a […]