LinkedIn Premium company pages Most small businesses on LinkedIn use their profiles more than their company pages.  But LinkedIn has slowly been making company pages more appealing.  Now it’s set to offer Premium pages. Businesses that pay $99 a month will get additional features that include; Invite people who visit your page to follow, auto-invite […]

Behind the Threads API Everything on threads will change in June. Because in June it’s officially launching its API. That’s the bit that will allow third-party tools to connect to the platform.  Access to the API will allow, post analytics, real-time notifications, posting, and scheduling.  It’s been testing this with some select partners already.  This […]

Young people on social media  How are younger people using social media? Could their behaviour be an indication of the future of social? A new report from Emarketer shows that young people aged 12-17 mostly use social media to be entertained and communicate with friends. They also search for how-to and tutorial content. This follows […]

Short-form video hits LinkedIn Does short-form video belong on LinkedIn? Maybe it does, in fact, it’s already there with many creators reposting their videos from other platforms.  LinkedIn also seems to think it belongs. It’s running a small beta test for iOS users, replacing the ‘network’ tab with a video tab.  There you’ll be able […]

Creator ads on LinkedIn Creators are totally becoming a thing on LinkedIn.  Find the right people to talk about your product or service and you can reach way beyond your existing audiences and build trust.  Recently LinkedIn added a collaboration post tag. Now it is making it easier to reach even more people by allowing […]

Will the US ban TikTok? The US has had its eye on TikTok from the moment it got popular. Now it seems they could ban it. The House of Representatives has unanimously passed a bill that requires ByteDance to divest from TikTok or be banned from being offered on app stores. But it’s not over […]