Google and Facebook. Up a tree.K.I.S.S.I.N.G. Remember that couple in school who hated each other right up until the minute they fell in love?Well… it’s not quite love. But Google and Meta are suddenly getting along better than anyone expected.And that’s good news because you can now import Meta Ads cost data into GA4. It […]

Are long sales pages really worth it? Some people swear by them. Others hate them. As a buyer, scrolling forever just to find out the price can feel like torture. As a business owner, you are told they convert better because they reassure people, add proof, and answer objections. So who is right? What other […]

Scaling E-Commerce Profitably: Insights from Thomas Gleeson E-commerce is exciting, but let’s be honest, it’s not getting any easier. Rising costs, fierce competition, and tricky analytics make scaling profitably a challenge. Thomas Gleeson, co-founder of StoreHero, knows this game inside out. With years of experience in family businesses, Shopify, and now StoreHero, he’s got some […]

How to Improve User Experience with Analytics: Insights from Rebeca Durán Stewart User experience (UX) is at the heart of great digital marketing. If your website isn’t easy to use, visitors won’t stick around. Rebeca Durán Stewart, a UX consultant at UX&Why, shares her top insights on using analytics to improve UX. Whether you’re tackling […]

Can You Optimise a Low-Traffic Website? Yes, and Here’s How. Conversion rate optimisation (CRO) and analytics often feel like tools reserved for big brands with thousands of visitors. But small businesses with low-traffic websites can benefit just as much, if not more, by making smart, strategic changes. Usman Qureshi, a CRO and analytics expert, has […]

LinkedIn is no longer just a boring professional network; it’s a vibrant platform where businesses can thrive.  Louise Brogan, a LinkedIn specialist and advocate for video marketing, shares her journey and strategies for mastering LinkedIn. From using LinkedIn video marketing to building meaningful connections, Louise’s advice is packed with insights for small businesses and entrepreneurs […]