Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time
Scaling E-Commerce Profitably: Insights from Thomas Gleeson E-commerce is exciting, but let’s be honest, it’s not getting any easier. Rising costs, fierce competition, and tricky analytics make scaling profitably a challenge. Thomas Gleeson, co-founder of StoreHero, knows this game inside out. With years of experience in family businesses, Shopify, and now StoreHero, he’s got some […]
How to Improve User Experience with Analytics: Insights from Rebeca Durán Stewart User experience (UX) is at the heart of great digital marketing. If your website isn’t easy to use, visitors won’t stick around. Rebeca Durán Stewart, a UX consultant at UX&Why, shares her top insights on using analytics to improve UX. Whether you’re tackling […]
Can You Optimise a Low-Traffic Website? Yes, and Here’s How. Conversion rate optimisation (CRO) and analytics often feel like tools reserved for big brands with thousands of visitors. But small businesses with low-traffic websites can benefit just as much, if not more, by making smart, strategic changes. Usman Qureshi, a CRO and analytics expert, has […]
LinkedIn is no longer just a boring professional network; it’s a vibrant platform where businesses can thrive. Louise Brogan, a LinkedIn specialist and advocate for video marketing, shares her journey and strategies for mastering LinkedIn. From using LinkedIn video marketing to building meaningful connections, Louise’s advice is packed with insights for small businesses and entrepreneurs […]
Instagram algorithm updates Smaller Instagram accounts will get more reach with new updates coming to the algorithm. Previously accounts with large followers and accounts that re-post content have grabbed all the reach but that’s about to change. The algorithm will work by showing content to a small audience who should enjoy it. Then, depending on […]
LinkedIn Premium company pages Most small businesses on LinkedIn use their profiles more than their company pages. But LinkedIn has slowly been making company pages more appealing. Now it’s set to offer Premium pages. Businesses that pay $99 a month will get additional features that include; Invite people who visit your page to follow, auto-invite […]
