Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time
Black Friday is one of the biggest opportunities of the year for small business marketers and solopreneurs. But how do you know if all the time and effort you’ve poured into your campaign is actually paying off? That’s where Google Analytics 4 (GA4) comes in. In this post, we’ll walk through how to set up […]
As a small business marketer, making data-driven decisions is key to growth, and there’s no better tool for that than Google Analytics 4 (GA4). But out of the box, GA4 doesn’t always come with the optimal settings for businesses like yours. In this tutorial, we’ll walk through five important GA4 settings you need to adjust […]
I’m sure you’ve come across this problem. You’ve created all your custom events and marked the important ones as Key Events (previously conversions). These events are the heart of your measurement strategy. They will tell you if your website is delivering on your business objectives. But sometimes you mess up when you create them. Maybe […]
Instagram algorithm updates Smaller Instagram accounts will get more reach with new updates coming to the algorithm. Previously accounts with large followers and accounts that re-post content have grabbed all the reach but that’s about to change. The algorithm will work by showing content to a small audience who should enjoy it. Then, depending on […]
LinkedIn Premium company pages Most small businesses on LinkedIn use their profiles more than their company pages. But LinkedIn has slowly been making company pages more appealing. Now it’s set to offer Premium pages. Businesses that pay $99 a month will get additional features that include; Invite people who visit your page to follow, auto-invite […]
Behind the Threads API Everything on threads will change in June. Because in June it’s officially launching its API. That’s the bit that will allow third-party tools to connect to the platform. Access to the API will allow, post analytics, real-time notifications, posting, and scheduling. It’s been testing this with some select partners already. This […]
