New AI creative for Meta ads One of the hardest parts of setting up Meta ads is the creative.  Coming up with different versions of your ad copy, your images and your videos takes a whole lotta time. Meta is adding some new AI tools that will help you create different versions of your copy, […]

LinkedIn AI post ideas LinkedIn wants more content, maybe because more content means more ad space?  One way they can get that is by making it easier for us to create. This week LinkedIn users have been reporting seeing a new AI prompt when they create posts The new feature pulls up AI-suggested topics based […]

Meta Shopocolypse On August 10th 2023 Meta will close down shops that don’t use Meta Checkout. Which is pretty much all shops outside the USA. Shops in some countries that have a future opportunity to add Meta Checkout will retain their shops. That doesn’t include Ireland but does include the UK. That means that you’ll […]

5 Instagram Links You can now add up to 5 links to your Instagram profile. Which is nice. But should you? One of the issues I’ve had with tools like Linktree in the past is that they contain way too many links, making it hard for a viewer to decide where to go. That often […]

Is Lemon8 the next big thing? If you want your business to grow you have to keep a keen eye on your audience and their needs. For example: Remember when Meta was just Facebook? No Instagram, no WhatsApp, just Facebook? As the world changed they had to diversify by launching new platforms. It seems TikTok’s […]

Inside The Twitter Algorithm You’d think that releasing the code that drives the Twitter algorithm would make things nice and easy to understand. But it seems that different people are interpreting the data in different ways.  Twitter user @Aakashg0 interpreted it as a ‘like’ having more weight than a ‘retweet’ or reply. Steven Tay’s blog […]