Young people on social media  How are younger people using social media? Could their behaviour be an indication of the future of social? A new report from Emarketer shows that young people aged 12-17 mostly use social media to be entertained and communicate with friends. They also search for how-to and tutorial content. This follows […]

Short-form video hits LinkedIn Does short-form video belong on LinkedIn? Maybe it does, in fact, it’s already there with many creators reposting their videos from other platforms.  LinkedIn also seems to think it belongs. It’s running a small beta test for iOS users, replacing the ‘network’ tab with a video tab.  There you’ll be able […]

Creator ads on LinkedIn Creators are totally becoming a thing on LinkedIn.  Find the right people to talk about your product or service and you can reach way beyond your existing audiences and build trust.  Recently LinkedIn added a collaboration post tag. Now it is making it easier to reach even more people by allowing […]

Will the US ban TikTok? The US has had its eye on TikTok from the moment it got popular. Now it seems they could ban it. The House of Representatives has unanimously passed a bill that requires ByteDance to divest from TikTok or be banned from being offered on app stores. But it’s not over […]

Social media engagement and links Does getting more engagement on your social media posts result in more clicks to your website? No, not according to a report from Memo. It found no correlation between the number of likes, shares, and comments on content and link clicks.  Does that mean social is a waste of time? […]

Google Analytics Key Events If you finally got your head around Google Analytics 4 I’ve got some bad news for you. It’s about to change the name of something and confuse us all over again. According to Google documentation, it’s going to change the name of ‘Conversions’ (similar to goals in old analytics) to ‘Key […]