Twitter rebrand There are lots of reasons you might choose to rebrand your business.  I’m guessing that last example is behind Musk’s mad rebrand of Twitter to X. People don’t seem to love it but will the initial resistance melt away? Does X tell us that actually, Twitter isn’t Twitter anymore? And if it does […]

Is Facebook throttling your website traffic? Websites and specifically news sites are reporting a massive drop in traffic from Facebook.  According to Echobox, a publishing automation platform that has collected data from over 2,000 publishers worldwide traffic has dropped by 50% since last summer. That means, more than ever Facebook wants to keep people on […]

Apple removes tracking links Tracking links are a crucial part of how we measure our marketing success. You can create links that will show you the effectiveness of your social media, your ads, your referral marketing, and your affiliate marketing. But Apple’s new iOS and Mac operating systems could put a stop to that. According […]

Instagram Algorithm  How can you get seen on Instagram? The algorithms used to be so simple but they get more complex by the minute.  Instagram boss Adam Mosseri updated users this week on the algorithm. According to his video and blog post, each part of Instagram has its own algorithm with its own ranking factors.  […]

Appointments on Instagram Instagram is great for retail businesses but how can you get more sales as a service-based business? A new feature called ‘Appointments’ could help. When you are in your direct messages, click on the + button next to the reply field and select ‘Appointments’, here you can create an appointment with the […]

New AI creative for Meta ads One of the hardest parts of setting up Meta ads is the creative.  Coming up with different versions of your ad copy, your images and your videos takes a whole lotta time. Meta is adding some new AI tools that will help you create different versions of your copy, […]