LinkedIn is no longer just a boring professional network; it’s a vibrant platform where businesses can thrive.
Louise Brogan, a LinkedIn specialist and advocate for video marketing, shares her journey and strategies for mastering LinkedIn. From using LinkedIn video marketing to building meaningful connections, Louise’s advice is packed with insights for small businesses and entrepreneurs looking to grow their presence with an effective LinkedIn strategy.
Learn how to Level up Your LinkedIn with Louise’s course.
From Software Engineer to LinkedIn Expert
Louise’s journey into LinkedIn began unexpectedly. A former software engineer and IT project manager in the health service, she transitioned into social media after starting her own craft shop.
At first, social media was a tool to promote her craft shop business, but a conversation with a council business advisor revealed her natural talent for Facebook marketing. That simple observation changed everything.
Over time, Louise discovered LinkedIn’s untapped potential. She realised LinkedIn clients often had higher budgets and a genuine interest in professional services compared to other platforms.
By focusing on LinkedIn, she avoided the constant updates of multiple channels and developed deep expertise, becoming a trusted resource for LinkedIn for small businesses.
When you put a video of yourself speaking on LinkedIn, people connect with you visually and emotionally. It builds trust faster than anything else
The Power of LinkedIn Video Marketing
Video sits at the heart of Louise’s LinkedIn strategy. She believes it creates an immediate connection with your audience that written content just can’t match.
“When you put a video of yourself speaking on LinkedIn, people connect with you visually and emotionally. It builds trust faster than anything else,” she explains.
Her COPE method—Create Once, Publish Everywhere—helps her and her clients maximise content. Here’s the idea:
- Record a Key Video: Spend an hour recording video content that feels authentic.
- Repurpose Strategically: Break that video into multiple LinkedIn posts, blog articles, and even YouTube clips.
- Maximise Reach: Share your videos on different platforms and embed them on your website.
“One good video can keep you looking active for a month…and save you from scrambling for content ideas.”
It’s a smart approach for busy entrepreneurs who want consistent visibility without spending hours online.
Measuring Success on LinkedIn
Louise doesn’t believe in guesswork.
“If you’re investing time and money into content, you need to know it’s working,” she says. But how do you track success on a platform like LinkedIn? Here are her go-to metrics:
- Impressions and Unique Views: These show how many times LinkedIn has displayed your video and how many people actually watched it.
- Demographics: Insights into viewers’ job titles, locations, and industries help ensure your LinkedIn analytics match your target audience.
- Profile Views: Post engagement often leads people to your profile. Checking who’s visiting can reveal potential clients or opportunities.
- Lead Sources: Always ask clients how they found you. Their answers can uncover gaps or strengths in your LinkedIn strategy.
Practical Tips for Small Businesses on LinkedIn
If you’re a small business wondering where to start, Louise offers these practical tips:
- Be Strategic About Connections: Focus on building a network of professionals who align with your goals. Think quality over quantity.
- Use Video to Build Trust: Even a short video creates visibility and familiarity. It’s not about going viral—it’s about staying on people’s radar.
- Track the Right Metrics: Make sure your efforts are reaching decision-makers. Engagement from irrelevant audiences might feel good, but it won’t move the needle.
Your first videos won’t be perfect, but that’s okay. Just start.
Tools for LinkedIn Content Creation Success
Louise’s workflow relies on a few favourite tools that make content creation manageable:
- StreamYard: Perfect for recording videos and even suggesting the best clips for repurposing.
- Descript: A game-changer for video editing that lets you work directly from transcripts.
- Adobe Premiere Rush: Adds polish with intros, transitions, and captions to make videos feel professional.
Her advice? Don’t overthink it. “Your first videos won’t be perfect, but that’s okay. Just start.”
The Long Game of LinkedIn
Success on LinkedIn isn’t about overnight wins. Louise shares a story of a client who followed her content for six years before reaching out for help. “It’s about showing up consistently, sharing your expertise, and being strategic,” she says.
She also warns against using LinkedIn as a place to air personal grievances or overly casual posts. “Think about what you want to be hired for,” she advises. “The right audience will respect your professionalism and expertise.”
FREE Webinar: Finding the Gold in Your Google Analytics – Save Your Spot Now
A 4-Step Framework to Measure and Improve Your Business Results With Analytics
Do You Even Need Google Analytics?
Yes, it’s confusing. There’s so much data, it’s hard to know where to look. And let’s be honest—how many times have you gone down a rabbit hole and come out with no insights?
Don’t let that put you off.
When you understand your analytics, you can make decisions that grow your business—without wasting time or blowing your budget.
I know what you’re thinking: Is that even possible? Can the numbers really help my business grow?
Let me show you how.
Join me for a Free webinar that will take you through a simple 4 step process to grow your business.
FREE Webinar 19th March 2025:
Save Your Spot – Finding the Gold in Your Google Analytics
Find Louise Online:
✓ Take Louise’s Level Up Your LinkedIn course
✓ Visit her website
✓ Connect on LinkedIn
✓ Subscribe on YouTube
Final Thoughts
LinkedIn isn’t just a platform; it’s a chance to build lasting professional relationships. By following Louise’s advice, from using LinkedIn video marketing to tracking metrics, you can create a LinkedIn strategy that drives results. Start small, keep showing up, and don’t be afraid to experiment. The opportunities are there for the taking.
