Twitter Super Follow If you have a loyal social following, could you monetise that as an extra revenue stream? Twitter is introducing ‘Super followers’ a service that will allow you to charge your followers to get extra content. This could be access to some tweets, a newsletter, or a community. It could be a nice income stream for […]

Company page updates for LinkedIn If you have employees, they could be your biggest advocates on LinkedIn. The latest updates to LinkedIn company pages reflect this. It is adding some features previously only available on a paid tool ‘elevate’. The first one adds a ‘My Company Tab’ to pages. This is a place where employees can find trending and curated content […]

Live ‘Groups’ on Instagram Instagram live has limits that make it less appealing to live streamers. You can do a solo show or you can do an interview show with one other person. You can’t enhance your live with third-party tools. And it’s this that makes it kinda raw and special. One of those limits is about to […]

Instagram algorithm penalises TikTok Sharing Creating content once and sharing on multiple platforms is one way to ensure you reach as many people as possible. If you want to create Instagram Reels it only makes sense to repurpose your Tiktok content.  But Instagram doesn’t want you advertising TikTok on their platform.  A post from Instagram’s […]

Facebook privacy screen for Apple update How can you persuade people to opt into your service if they don’t really want to? This is a problem Facebook is facing both with the new iOS update that will give users the choice to opt into Facebook tracking them. And on WhatsApp where they need to persuade people […]

Google to pay French publishers for content, but what about Australia? As marketers we produce content for free to grow an audience, to grow trust, and to sell. But it’s different for news sources. They pay journalists to write news stories and we pay to read them. Or that’s the way it used to be before the […]