New Reels Ads On Facebook According to Meta half of the people they surveyed have messaged a business after watching a Reel from them. And now you can promote Facebook and Instagram Reels in ads manager. Previously you could boost these in app but ads manager gives you way more control. You’ll also be able […]

AI will write your LinkedIn profile Writing about yourself is tough. Even gifted writers can struggle when it comes to writing a bio or a LinkedIn profile that is all about them.  But LinkedIn AI is here to save the day. A new profile writing AI tool will take your notes and turn them into […]

Collaborative LinkedIn Articles When I was actively blogging, round-up posts that featured multiple contributors were always powerful. If you got the right contributors sharing the right tips at the right time you could get massive traffic and awareness.  LinkedIn is revamping this post style and because it’s 2023 it includes a good dose of AI.  […]

Instagram Reels views are down According to Ad Week, social media managers are reporting an up to 20% decline in Reels views. Which is annoying. For at least 2 years Instagram has been forcing us to create videos and specifically Reels if we want to get seen. Which is painful as it’s a far bigger […]

Meta charge for verification  You can reach more people on Facebook and Instagram if you pay… but not just for ads. Meta has clearly been watching Twitter, and this week has launched a test of ‘Meta verified’, a subscription that will give you a verified checkmark, protection from impersonation, customer service, and more visibility. You […]

At last – Meta Work accounts One of the biggest sticking points I see for employees managing business pages for organisations, is having to connect their personal Facebook to the business account. This resulted in many businesses creating dummy, shared password Facebook profiles. In 2022 Meta started cracking down, and closing down these shared accounts. […]