Spiderworking.com - Data Driven Digital Marketing Strategy For Small Business
ROI Driven Digital Marketing Strategy for Your Business
What trends are going to shape digital marketing in 2023. I consulted the Christmas Stocking Of Predictions and this is what it had to say… More private communities For a long time Facebook groups were the only place to build a community. Attempts to set up ‘off Facebook’ groups inevitably failed due to lack of […]
LinkedIn audience analytics LinkedIn is upgrading analytics for creator profiles. Soon you’ll be able to see more demographic information about your audience, track follower growth over time and your top-performing posts. These analytics will answer the questions you should be asking about your success on LinkedIn. Are you reaching the right people, and which content […]
YouTube Upgrades Community Posts Google has often tried and failed to launch a social network, could they actually manage it as part of YouTube? Community posts are social media-style posts, which according to YouTube “…connect you to your audience outside of video uploads”. YouTube just announced upgrades to community posts, available to a small group […]
LinkedIn scheduling LinkedIn is finally rolling out its inbuilt scheduling for profiles. But it’s not perfect. One of the reasons social media managers have wanted native scheduling is that third-party tools aren’t able to schedule polls or carousel (PDF) posts. The new scheduling feature does allow carousels but you can’t schedule polls. It’s also not […]
Video Podcasting on Spotify Nearly one in five Americans listen to podcasts, which is huge. But what about watching podcasts? Do people do that? Spotify thinks so. It’s rolling out video podcasting to all regions that support its podcasting platform Anchor. This is a clear swipe at YouTube which is often considered the home of […]
Double Verification on Twitter Verification on Twitter used to be a badge of honour and legitimacy. For businesses and public figures, it proved that you were the real deal, not someone pretending to be you. But with Elon Musk’s new Twitter offering verification to anyone who pays $8 a month that legitimacy is lost. Some […]