Can you see what search terms people use to find your website in Google Analytics 4? Yes! But you need to do a bit of configuration first. Discovering how people find your site will show you how well your SEO is performing, plus, it will give you new keyword ideas. Yes, you can use Search […]
How To Delete Key Events In Google Analytics 4
I’m sure you’ve come across this problem. You’ve created all your custom events and marked the important ones as Key Events (previously conversions). These events are the heart of your measurement strategy. They will tell you if your website is delivering on your business objectives. But sometimes you mess up when you create them. Maybe […]
Instagram Algorithm Update – Digital Marketing News 1st May 2024
Instagram algorithm updates Smaller Instagram accounts will get more reach with new updates coming to the algorithm. Previously accounts with large followers and accounts that re-post content have grabbed all the reach but that’s about to change. The algorithm will work by showing content to a small audience who should enjoy it. Then, depending on […]
Is the US Really Banning TikTok? – Digital Marketing News 26th April 2024
LinkedIn Premium company pages Most small businesses on LinkedIn use their profiles more than their company pages. But LinkedIn has slowly been making company pages more appealing. Now it’s set to offer Premium pages. Businesses that pay $99 a month will get additional features that include; Invite people who visit your page to follow, auto-invite […]
Scheduling is Coming to Threads – Digital Marketing News 12th April 2024
Behind the Threads API Everything on threads will change in June. Because in June it’s officially launching its API. That’s the bit that will allow third-party tools to connect to the platform. Access to the API will allow, post analytics, real-time notifications, posting, and scheduling. It’s been testing this with some select partners already. This […]
How do young people use social media? – Digital Marketing News 5th April 2024
Young people on social media How are younger people using social media? Could their behaviour be an indication of the future of social? A new report from Emarketer shows that young people aged 12-17 mostly use social media to be entertained and communicate with friends. They also search for how-to and tutorial content. This follows […]