TikTok Instant Pages Websites can be slow, very slow and that can affect your conversion rates, particularly from social networks. TikTok just launched its solution for advertisers. Like Instant experience in FB ads, you can create TikTok Instant Pages that, according to TikTok, load 11 x faster than standard mobile websites. This has an advantage […]

What should brands post? All brands sound the same. That’s one startling finding in a new Twitter report. Over time a tweet style has evolved which all brands seem to adopt.  As part of its study, Twitter removed all brand identity from a tweet and asked people to guess which brand sent it. Only 1 […]

Listen to the after-show below LinkedIn audio events Audio chats have become spaces where you can build stronger relationships with your connections. There’s something about a voice that seems to build a deeper bond. With that in mind, it’s no surprise that LinkedIn, the home of business connections is launching audio chats. Called ‘Audio events’ they will be places […]

Farewell @Jack Does a CEO make a company? Social Media platforms often seem to have a figurehead at the top of their business. For Facebook it’s Zuck, for Twitter it’s Jack. Jack Dorsey was one of the founders of Twitter, left as CEO for a while, came back and now he’s gone again. Is this […]

How many Instagram hashtags? A study reveals the answer Remember recently when Instagram announced on its creator account that you should use a max of 5 hashtags on a post? Well, a study seems to confirm what many social media managers said at the time. Instagram scheduling tool ‘Later’ analysed 18 million news feed posts […]

YouTube live shopping for all Social shopping is a big trend we’re going to see blooming in 2022. People have always used live streams to sell but now the platforms are facilitating it. This holiday season YouTube is testing their live shopping experience. Working with selected creators they will let them connect Shopify and other […]