Listen to the after-show below
LinkedIn audio events
Audio chats have become spaces where you can build stronger relationships with your connections. There’s something about a voice that seems to build a deeper bond.
With that in mind, it’s no surprise that LinkedIn, the home of business connections is launching audio chats. Called ‘Audio events’ they will be places where people can chat business and marketing.
With all the places we can host audio chats, will we see multi-streaming as we have with live-streamed video? And if we do what will that do for participation?
Twitter space replay stats
There’s only so long you can go on creating content without getting curious about the stats. And Twitter just gave us some new stats on Twitter spaces.
You can now see how many people tuned into your Space and how many listened on replay. This could help you choose a better time to host your spaces and decide if it’s worth recording and repurposing.
Creator studio update turns videos into stories
Posting a video on Facebook doesn’t get the reach it used to, so how can you get more views on your videos? A new feature in Creator studio will let you share clips of videos as stories. Those clips will then link back to the longer video content.
This is a simple way to repurpose your content, and even if people don’t click for more, they’ll get used to seeing your face in their stories.
Twitter stole Clubhouse, Clubhouse just stole the ReTweet. If you are in a room you will soon have the option to share it not just on other social networks, but in Clubhouse itself. When you share you can leave a comment above it to help attract people into the room.
Is this feed style post a hint that Clubhouse will become more like a social network with a news feed in the future and move away from audio chat alone?
Create a Virtual Reality Office With Meta
Occulus Quest is a virtual reality headset from Meta. Although VR is far from mainstream at the moment there could be a business case for something like Quest in the future. Mark Zuckerberg has already been working on VR meetings. Could a new feature, that will allow you to recreate your room (or office) in VR be the next step?
By using a virtual office space like this you are one step closer to offering hospitality, and a taste of your business culture to others. I love the idea but as the headsets are so cumbersome I think it will be a while before we see it widely adopted.
Twitter make it easier to Tweet
25% of people on Twitter create 97% of the tweets. Twitter is a lurkers platform, many never tweet.
Could one of the reasons for this be that people don’t know how to Tweet?
I’m not convinced, but is this the reason that Twitter is testing a more obvious way to start a tweet? On mobile, the blue button will be replaced by an open tweet box at the bottom of the screen.
But testing is good, as businesses we should constantly be testing new ways to convert customers, it can help improve your conversions and sales.
Rearrange Your Instagram Grid
If you’ve got an ugly Instagram profile, there’s not much you can do except delete or post until the ugly stuff disappears down the page. And it’s harder to have a pretty grid now that Reels and long-form video appear here too.
Plus, if you want people who land on your profile to get a good view of what you do, those first few tiles need to tell people about your business.
Instagram is testing letting you to rearrange your grid. You’ll be able to drag and drop your tiles into the order you want them to appear. This will make it much easier to ensure your top posts tell the story of your business without having to constantly ensure you are posting in the right order.