Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time
Amazon launches audio rooms Amazon is catching up with the audio room trend. Their new app called Amp is more about Livestream music than chat. You can host your own show and play tunes from the Amazon library. I can see this being popular with DJs who have had their live streams silenced on other […]
10 minute TikTok Longer video content means more advertising space. Could that be why TikTok has decided to extend the maximum length of a video from 5 minutes to 10? Or could it be their ambition to take the top spot from YouTube? We know people will watch longer videos online, look at YouTube. But […]
Facebook Reels for all It’s odd because live video has taken a hit from the Facebook algorithm over the last year, but now they’re launching more video. Reels are arriving on Facebook. Half the time spent on Facebook and Instagram is spent watching videos and Reels has been the fastest growing video content. This rollout […]
Android follows Apple to stop tracking The update to Apple iOS last year was trouble for Facebook and Facebook advertisers. It meant fewer targeting options and less accurate reporting. Facebook is beginning to recover but it could soon be hit with something similar from Android. Google is already phasing out third-party cookie tracking on Chrome […]
Is Facebook about to leave Europe? You’ve seen the headlines. Meta could leave Europe if there isn’t a change in the data processing rules around GDPR. But are those headlines true? Meta says no, it’s not. They have an obligation to shareholders to tell them about any potential threats to profits and data privacy is […]
Snapchat Catalogue Shopping Lens Shopping online with social keeps getting easier. Snapchat is launching new shopping lenses that will enable shoppers to virtually try on different styles and compare them just by swiping. The product details will be displayed on-screen and you can click to buy. Although at first, this will be for big brands, […]
