What type of Content Gets Seen on Facebook? What type of content on Facebook will get you the most reach? Is it even worth posting to your Facebook business page? A new study released by Facebook, based on US users tells us that the majority of content seen on Facebook is from friends with 17.8% […]

Better Instagram Insights Slowly, Instagram Insights are getting better. The latest update gives us more info about our audience. We’ll be able to see how many people that we reach follow us and how many are non-followers. Plus which part of Instagram is driving that reach to new people. You will also see the breakdown […]

Live audio rooms and tab on Facebook Is Audio the way you want to communicate with your audience? Is this the way your audience wants to communicate with you? The social networks seem to think so. Facebook has been much slower than Twitter to jump on the audio trend. We’ve been waiting for Audio Rooms […]

IGTV is (kinda) gone Instagram is becoming complicated, there are so many sections it’s hard to keep up. But they’re about to simplify one part. The IGTV brand is being retired. Long-form video remains, you’ll now be able to post a longer snippet of up to 60 seconds in the feed linking to your video […]

5 hashtags on Instagram? Hashtags are the glue that sticks Instagram together. But how many should you use? This week Instagram shocked the social media world by suggesting, via their creator account, that you should use 3 – 5 tags on each post. Marketers disagree, many who analyse their tags have found that more tags […]

Why does Facebook demote content? Are you frustrated by your Facebook reach? Could you be doing something that has triggered Facebook to limit it? Facebook just updated its list of factors that will demote your posts in the newsfeed. There are 28 different factors listed including 5 that relate to your website. A new one […]