Why does Facebook demote content?
Are you frustrated by your Facebook reach? Could you be doing something that has triggered Facebook to limit it?
Facebook just updated its list of factors that will demote your posts in the newsfeed.
There are 28 different factors listed including 5 that relate to your website. A new one for me is ‘Click Gap’. It affects sites that get a disproportionate amount of traffic from Facebook compared to other sources.
Find the full list at the link below.
https://transparency.fb.com/en-gb/features/approach-to-ranking/types-of-content-we-demote/
What to do about Facebook ads after the iOS update
Facebook ads took a hit when Apple updated their mobile operating system earlier this year. What can you do about it?
Facebook just released a list of recommendations for businesses that are using the platform and seeing limited results.
These include. Waiting longer to analyse your results. Because they are modelling (guessing) results it can take longer for stats to appear.
Looking at campaign results rather than creatives as these are updated faster.
Set up the conversions API, you’ll find integrations for this in most website builders including WordPress and Shopify.
Make sure you’ve set up your aggregated events.
Look at measurement tools outside Facebook to verify your results.
https://www.facebook.com/business/news/navigating-change-and-improving-performance-and-measurement
Nearby businesses in WhatsApp
WhatsApp has improved its business offering but without a way for customers to discover your business, you can expect limited results.
In the past, the solution has been to run Facebook ads to WhatsApp.
But now WhatsApp is working on a new tab in contacts that will feature local businesses. You’ll be able to browse by category and start conversations with the businesses you find.
This will be a great way for local businesses to attract more customers.
Facebook Business Suite integrates Vimeo Create
If you want your customers to do something. Make it easy for them.
And if social networks make it easier to create videos, more businesses will create videos.
More videos = more space for ads.
Vimeo Create, which recently added TikTok integrations, is now offering its tool as part of Facebook Business Suite.
You’ll be able to create videos and reformat them for different placements.
Clubhouse clips
Clubhouse has a problem. How can they tell people that a room is listen-worthy?
Users could be reluctant to click into a room if they don’t know the content is valuable.
To fix this, Clubhouse is working on a feature that will allow room participants to clip the last 30 seconds of conversation and share it. In fact, anyone in the room can share.
These audio clips could be enough to tease people into rooms.
New Zapier integrations for LinkedIn
LinkedIn lead forms are quick forms people can fill in without leaving the platform. You can use them as part of an advertising campaign just like you can on Facebook.
But until now that data stayed on LinkedIn. The same goes for LinkedIn events. People register on LinkedIn, but you had to manually translate those registrations into your CRM.
But now LinkedIn has partnered with Zapier to offer integrations with hundreds of software solutions.
This includes Zoom, so you can register event responders as webinar attendees, Google sheets, plus almost any email marketing system you can think of.
It will be a massive time saver for businesses.
New visual editor for Twitter (looks familiar)
Text and stickers on images can give them extra context. We’ve learned how to use these tools on stories and now it looks like we’ll be able to add them to our Twitter images.
In fact, our Twitter images and videos could start looking like story slides. Twitter did say that we’d see features from the discontinued Fleets elsewhere. Will they succeed in the feed where they failed in stories?
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