Facebook Reels for all
It’s odd because live video has taken a hit from the Facebook algorithm over the last year, but now they’re launching more video.
Reels are arriving on Facebook. Half the time spent on Facebook and Instagram is spent watching videos and Reels has been the fastest growing video content.
This rollout is very much creator-focused. It’s for profiles only and Facebook clearly see it as a way that creators can monetise content.
Update to LinkedIn service page
Did you know that you can add a service page to your LinkedIn profile? It’s a neat place to show people what you do and you can collect ‘reviews’ for your services there.
This week LinkedIn is making some updates to this page which means you can link it to your company page if you are the solo admin on that page.
This brings the disparate parts of LinkedIn closer together and will help connect you more closely with your business. That could come in useful if you run ads.
Change your Snapchat user name
If you rebrand your business you have to go through the whole palaver of changing your name on all your social accounts. Except for Snapchat, if you wanted to change your name there you had to start all over again.
Until now, finally, Snapchat is giving users the option to change their names, which I imagine is a great relief for businesses.
Better Google rankings for good customer service
Google merchant centre is the tool that helps your products appear in search results. And soon Google merchants are going to get rewarded in the rankings for good customer service.
Businesses will get a scorecard ranking them for: Delivery time, Shipping cost, Return cost, Return window. If they score high they’ll get a badge, a boost in rankings and some other undisclosed stuff.
If this works well this could be great for businesses that go the extra mile for customers and for customers.
Blog posts, articles or whatever you want to call them are a great way for you to share your expertise with your audience. A new feature for Facebook groups looks like it’s bringing back a much loved depreciated feature.
Now called ‘Columns’ the interface will look startlingly familiar to Facebook users. It looks and works just like Notes used to and they were only discontinued in 2020. Columns are essentially LinkedIn articles on Facebook, you can use them for blogging within your group. So far it’s only for groups.
What should businesses use them for?
Social media benchmarks
How does your social media shape up to others in your industry?
Rival IQ just launched their 2022 benchmarking report. You can see how you rank for stats like engagement and activity on Facebook, Instagram and Twitter.
Key takeaways include, Instagram carousels are hot, there’s been a dip in engagement on social and an increase in posting. Could this be businesses attempting to bolster their engagement by posting more?
Check the report to see how you are doing.
Control Reels music with your hands
Ever wanted to conduct an orchestra. Well, you will soon be able to by using a new feature on Instagram reels. Once you’ve selected your sound you’ll be able to use your hands to control the music.
It may not be a whole orchestra but you’ll still feel like a magician.