Collaborative LinkedIn Articles
When I was actively blogging, round-up posts that featured multiple contributors were always powerful. If you got the right contributors sharing the right tips at the right time you could get massive traffic and awareness.
LinkedIn is revamping this post style and because it’s 2023 it includes a good dose of AI.
Collaborative posts start with a conversation starter question. Users will see prompts on skills pages in search and eventually in the feed, they’ll be prompted to add their own thoughts.
Where does the AI come in? It will help select who it invites to contribute based on skills.
This could be a good way to expand your network and get in front of new people. I can’t wait to try it out.
New To Facebook Reels
Reach on Instagram Reels may be down but Meta is giving Facebook Reels an upgrade. So if you want a new audience for your Reels, Facebook could be the place to be.
- 90-second Reels for creators, this has been promised for a while.
- Automatic Reels made from memories.
- Automatically synced clips to the beat of the music
- Templates that make creating easier
Whatever you think of the updates it proves that Meta is still invested in the short-form video format. Could this be the new way to reach your audience on Facebook?
Google local services ads
As a service business, I get jealous when I see how well product businesses can advertise on Google. Those shopping ads are genius. But soon, some service businesses could get something similar.
Service ads have been available for some business types for a while but now it’s expanding to include things like pet care, health care, wellness and education. Sadly not digital marketing!
These services will be able to buy ads to appear at the top of search results and people will be able to contact them and in some cases make an appointment directly through Google.
Great news for services.
No more hashtag topics in Facebook groups
Facebook groups are still the most active space on the network, but they’ve always had a problem with ordering content. We used to have categories, then these became hashtags, and now hashtags are going away too according to a screenshot shared by Matt Navarra.
When an admin adds a hashtag to another member’s post it will no longer add it to a topic. But if you add a tag to your own post it will still work, when clicked the will bring users to a list of posts using that tag. Will those posts be limited to other posts from the group? By the language used in the screenshot maybe not.
Although I’m yet to see it in action, we know that groups are adding Discord-style threads which could replace hashtags.
Could this be the reason hashtags are being depreciated?
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YouTube is removing overlay ads
Good news for YouTube viewers. Those annoying overlay ads are going away. They provide a terrible user experience and get in the way of our viewing pleasure.
Will this affect the monetisation for creators? Part of me thinks if YouTube got huge revenue from them, they wouldn’t be axing them.
TikTok Paywalled content
TikTok is finding new ways for its creators to monetise. ‘Series’ is a way for creators to charge for premium content. They’ll be able to add up to 20-minute video clips to a series with a maximum of 80 videos and charge what they like for access.
Although this seems like a way for creators to offer additional perks to people who pay, it could also be a way for a business to launch a course right where their audience is.
Are newsletters coming to WhatsApp?
You know when people tell you to build a mailing list because you aren’t building your house on rented land? Well, now you can build a mailing list on rented land.
Social networks are getting in on the newsletter thing. First, there was Twitter… RIP Twitter newsletters, then LinkedIn, then Facebook… RIP Facebook newsletters.
The next big host for your newsletter could be WhatsApp. It’s in development right now but it looks like you’ll be able to access newsletters from an Instagram status update style menu.
Is this really just blogging on WhatsApp? It could be good for businesses that want to deepen relationships with their customers. How would you use it?