Instagram Reels views are down
According to Ad Week, social media managers are reporting an up to 20% decline in Reels views.
Which is annoying. For at least 2 years Instagram has been forcing us to create videos and specifically Reels if we want to get seen. Which is painful as it’s a far bigger job to create a Reel than an image.
But it shouldn’t be a surprise. In January Adam Mosseri said in a Q&A that they had over focussed on video and they have since balanced the algorithm.
Will the drop in views continue to decline? We’ll have to keep a close eye on it.
LinkedIn interest targeting
People are complaining all over the place about LinkedIn content being more like Facebook content. I don’t have a problem with this, it’s nice to see more about the people I’m connected with than their business achievements.
Now it looks like LinkedIn ads will become more like Facebook too.
Well kinda.
Most targeting has previously relied on job, industry, company but now It’s adding around 40 new interest targeting options, which means you’ll have 400+ in total to choose from when you create your ad.
New categories of interest include:
- General interests
- Product interests
- Service interests
This could make LinkedIn ads more enticing.
https://www.linkedin.com/business/marketing/blog/linkedin-ads/introducing-interest-targeting
Facebook most viewed content report
You’re more likely to see a post from someone or something you’re not connected to on Facebook than a post from a business page.
But… you’re more likely to see a link from a business page than almost any other type of account.
These are insights from the latest Quarterly most viewed content on Facebook report. This analyses posts seen in the feed in the U.S.
Looking at the 20 most viewed posts in the last quarter, 7 were video posts, humourous quote photos also feature strongly as do multi-image posts and infographics.
Trying some of these styles of posts could help you get more views on your content. It’s worth a test.
https://transparency.fb.com/en-gb/data/widely-viewed-content-report/
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Young Americans are buying from social
According to the Economist, 50% of people have bought from a brand they recently discovered on social media.
And according to McKinsey, 6 out of 10 Americans under 25 have actually completed the purchase on social media.
This just shows how important social media still is for growing your brand and finding new customers. Retailers need to put emphasis on organic and paid social to tap into this.
It also shows that social shopping is definitely not dead yet.
https://digitalnative.substack.com/p/the-retail-revolution
Messenger is copying BeReal
The problem with BeReal is that it does just one thing. It may be popular but if it’s going to succeed long term it has a tough job ahead of it.
Because it’s so easy for other social networks to replicate.
TikTok already integrated a BeReal style feature into its platform and now Meta’s Messenger is working on their version called ‘Roll Call’.
In screenshots shared by Matt Navarra, it looks like that instead of a general prompt, this will be triggered by a member of a group chat.
They will ask something like ‘share your lunch’. Users will have 5 minutes to respond with a photo or video, and will only be able to view other submissions once they added their own.
This could be a fun way for businesses to engage members of their community, it could also be a fun way to run a competition.
Spruced Up LinkedIn Profiles
LinkedIn is making your profile more relevant and appealing.
A new update, being rolled out to everyone over the next few weeks, will give you the ability to enhance your profile by customising your ‘Activity’ section.
That’s the bit that shows people who visit what you’ve been up to on LinkedIn.
At the moment this is kinda ugly, but in the new format, you’ll be able to choose which content type shows first.
Choose from Posts, Videos, Comments, Images, Articles
It’s interesting to see comments there. That means even if you’re not creating content on the platform, you’ll be able to showcase your well-thought-out comments on other people’s posts.
https://www.socialmediatoday.com/news/LinkedIn-Adds-New-Visual-Elements-on-User-Profiles/643441/
Green Screen Story Reactions
This could be fun! Instagram is working on a feature that will allow you to add green screen reactions to a story.
We don’t have much info yet, but I imagine this will overlay you onto existing stories so you can add your own reaction or commentary. It could be great for reaction videos which have become massive on YouTube and other channels.
For a business, it could be a nice way to thank a customer for their review or add to a video from a creator you’ve been working with.
