LinkedIn scheduling
LinkedIn is finally rolling out its inbuilt scheduling for profiles. But it’s not perfect. One of the reasons social media managers have wanted native scheduling is that third-party tools aren’t able to schedule polls or carousel (PDF) posts.
The new scheduling feature does allow carousels but you can’t schedule polls. It’s also not available on iOS only Android and desktop.
If you don’t have it yet you should be seeing it soon.
Target Instagram followers with your ads
In Meta ads, you can target all sorts of audiences related to your Facebook and Instagram accounts. But until now you haven’t been able to target people who follow your Instagram account. Which was kinda weird.
There were lots of other options including ‘anyone who engaged with your account’ but even though you can do it with your Facebook followers there was no option to build an audience from followers.
That just changed. As covered by Jon Loomer on his blog, the option to build an audience of Instagram followers has appeared. You could use this to target people directly or create a lookalike audience from it.
Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book
Is TikTok a security threat?
TikTok is hugely popular and most users are happy to overlook any security concerns. But the American government and the FBI continue to be worried about the app.
According to FBI Director Chris Wray, “risks include “the possibility that the Chinese government could use [TikTok] to control data collection on millions of users or control the recommendation algorithm, which could be used for influence operations,”
With that in mind, what does the future hold for TikTok outside China? Should we be using it as businesses?
Business search on WhatsApp
More and more conversations are moving from public profile pages on social networks to private messages. And WhatsApp is the largest messaging tool in the world.
As businesses, it makes sense for us to tap into this new way to communicate with customers and WhatsApp wants to make it easier for businesses. Meta is rolling out a ‘business search’ tool where users will be able to search for businesses and view the locations on a map.
This will be useful for local businesses who can expect to see more features like this from WhatsApp in the future.
Twitter blue verification on hold
Twitter verification is still messy. People who subscribed to blue when it was launched still have their blue ticks, other accounts have an ‘official’ tag and now Elon says they’re not going to relaunch Blue on the 29th November as originally announced.
He’s waiting for there to be “high confidence of stopping impersonation.” He’s also suggested there may be different colours for people and organisations. I’m guessing he’s worried about another stock market crash.
Those who have subbed to Twitter Blue seem underwhelmed with the features on offer. Maybe more incentive is needed on top of verification?
Study TikTok v Reels
Social Insider just released the results of a new study on the effectiveness of TikTok v Reels. It shows that TikTok rules for engagement rate. As you can see in the report below TikTok blows Reels out of the water when it comes to engagement rate. TikTok videos also get 44% more comments.
But there’s also good news for Instagram users with smaller accounts (between 1k and 5k followers) who have a higher watch rate (meaning more people who follow them watch their videos).
https://www.socialinsider.io/blog/reels-vs-tiktok/
Instagram group chat sticker
Instagram appear to be working on some kind of ‘Community’ feature. Discovered by Twitter user Hammod Oh a sticker has appeared, alongside a ‘messenger’ icon is the word ‘channel’ when clicked it seems to prompt you to set up a group chat.
This could be an interesting place to build conversations about topics your audience is interested in.
https://twitter.com/MattNavarra/status/1595768239455629313/photo/1
