Is Facebook throttling your website traffic?
Websites and specifically news sites are reporting a massive drop in traffic from Facebook.
According to Echobox, a publishing automation platform that has collected data from over 2,000 publishers worldwide traffic has dropped by 50% since last summer.
That means, more than ever Facebook wants to keep people on the platform. What can you do about it?
Although I don’t advocate for abandoning link posting altogether it may be wise to diversify to other social networks and focus on getting people to direct message you as well.
https://gizmodo.com/facebook-traffic-down-algorithm-change-1850549012
LinkedIn kills photo links
I loved it when LinkedIn launched link stickers for photos. No more relying on bland-looking link posts, the link sticker meant you could add an eye-catching image along with a link.
But clearly, not everyone was a fan as this is one of the 3 creator features LinkedIn is giving the chop this week.
The others are profile videos, which I also loved and carousel posts, no not PDF carousels but multi-image posts, which I didn’t even get my hands on.
Hopefully, they’ll replace these with cool new features soon.
Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book
New EU rules for Meta ads
If you run Meta ads to users on the EU you’ll soon have to add additional information when setting up ads.
To comply with EU regulations you will now have to declare the ‘payer’ and ‘beneficiary’ for all ads you create.
In most cases, both of these will be your business. Meta has outlined what should be entered in all cases.
https://www.facebook.com/business/help/605021638170961
AdSense In GA4
Creators and bloggers can use Google AdSense to run ads on their sites.
Although there are lots of tools that will do this now, AdSense is the granddaddy of them all.
And now publishers can add AdSense to their Google Analytics to understand more about the people who click those ads.
This could be a great way to find out where the people who click your ads come from and what content works best for driving revenue.
https://support.google.com/analytics/answer/9164320
Add sounds on TikTok desktop
For marketers and business owners, it’s a total pain to use apps that only work on mobile, or only partially work on mobile.
A lot of us are on our computer during the day and having to switch to mobile just to post to an app feels painful.
This week TikTok gave desktop and web users something that was previously only available to mobile users. The ability to add sounds to the videos you upload there.
That means desktop users will be able to use trending sounds the same way mobile users can, which could mean more reach. Yay!
No one wants news
Remember when Facebook was the place you went for news?
Well, not anymore. According to a study from Reuters, there’s been a massive decline in the number of people using Facebook for news.
TikTok on the other hand is on the rise.
What does this mean for business? Content that relates to news stories is probably going to be less effective right now so it could be worth steering away from that. Yes, I see the irony in reporting that in a news show/paper.
Images in the middle of tweets
Remember when Twitter was a micro-blogging platform?
Well, now it looks like it’s aspiring to be a full blogging platform.
Not only do verified accounts now have long tweets, but they will soon be able to add images mid-tweet. Much like you would in a blog.
Is this a good thing? Maybe it will help storytelling but I do feel long updates are killing Twitter’s USP.
