What should brands post?
All brands sound the same. That’s one startling finding in a new Twitter report. Over time a tweet style has evolved which all brands seem to adopt.
As part of its study, Twitter removed all brand identity from a tweet and asked people to guess which brand sent it. Only 1 in 3 people guessed correctly when given a choice of 5 brands.
Funny and Playful is still the dominating style from these large businesses but it’s not a style that always resonates with their audiences who say it’s outdated.
In good news, engagement with brands is up, and those surveyed predominantly said that they don’t mind being sold to as long as it’s fun, useful, entertaining, informative of moving.
TikTok Stories in ‘For You’
Stories are not over, TikTok are rolling their version out into the main For You Page. TikTok stories, soon to be called ‘Quick’ were relegated to the sidebar and were only visible to followers but that’s about to change.
In the FYP they will be labelled with a blue tag, users will be able to watch a full story by clicking on the video and tapping through.
Just like on other platforms these stories will disappear within 24 hours. But why? Why stories on TikTok? What will people use them for?
Video trimming on LinkedIn
One of the things I love about LinkedIn video is that you can shoot and upload right from the app. But this also comes with problems, there’s that weird pause before you start speaking and that bit at the end where you fumble for the stop button.
LinkedIn could be addressing this with a tool that will let you trim the beginning (and hopefully the end) of your video.
Could this be the start of more video editing tools within LinkedIn? I kinda hope so.
Tweetdeck is Twitter’s tool for managing multiple accounts on desktop. It’s kinda handy, includes team tools and business tools you don’t find elsewhere and its column layout makes it easy to see everything in one place.
It’s just been updated to give you improved advanced search columns, great for managing social listening and you will be able to find lists to follow.
It’s a nice tool but I think the update that would be really effective would be a mobile app.
YouTube creator tools
How do creators convince a partner to work with them? YouTube is giving creators a media kit that will give partners all the information they need.
It will display relevant stats including subscribers, unique viewers, average watch time per clip. Creators will be able to update their bio on this page separately to their main YouTube channel.
It’s available to those on the YouTube partner programme in the US, Canada and the UK and is good news for creators, who won’t have to create and update their own media kit. And businesses who will get a verified stat report to base their decisions on.
Instagram subscriptions for creators
Subscriptions provide a steady(ish) income for creators and they are coming to Instagram. Instaboss Adam Mosseri announced on Wednesday that a test is launching in the US. When activated creators will be able to share stories, go live exclusively to their creators plus subscribers will get a badge on their profile when commenting on creator posts. This will help creators know who their top audience is.
Subscriptions, and eventually creator tokens are going to be a big part of the future income for influencers and creators. If you have a big audience it could well be something to consider as a side income.
Gifs are uncool
How we communicate online is constantly changing. A few years ago I discovered that younger audiences found our overuse of emojis embarrassing. Just recently us oldies were mocked by youngsters for our use of the cry-laughing emoji and now they are after our Gifs.
According to the kids, Gifs are for boomers or people over the age of 33.
Gen Z may hate them but Gifs are still popular, use is actually growing as new people are discovering them via tools like WhatsApp.
If you are marketing to younger people it’s important to know this, if not, troll them with your gifs