YouTube live shopping for all
Social shopping is a big trend we’re going to see blooming in 2022.
People have always used live streams to sell but now the platforms are facilitating it.
This holiday season YouTube is testing their live shopping experience. Working with selected creators they will let them connect Shopify and other commerce platforms to their YouTube accounts so they can sell products from those streams.
Eventually, this option will roll out to all creators.
Amazon is way ahead with this trend, Amazon live is essentially a shopping channel powered by affiliates. We’re going to see lots more action from social networks over the next year.
Facebook promotes shops in new ways
Facebook is promoting shop products in new ways, so if you sell products, now is a time to make sure your Facebook shop is up and running.
People in groups will be able to ask for and give product recommendations linking to Facebook shop products, similar to linking to Facebook pages in other recommendations.
In your feed, you’ll see top product mentions from groups you are in.
Creators will be able to partner with businesses to sell via live streaming.
Finally, more product feedback will be available including reviews, community replies so you can answer questions from others about products you bought, and vendors will be able to add tagged product shots from customers to their shop page.
Better Tweet Analytics
Analytics are extremely important to marketers, for a long time Twitter analytics have been below par.
Things are about to change. This week Twitter announced an update to Tweet analytics, there doesn’t seem to be many new metrics but it’s laid out better.
But the announcement also says this is the first of many updates to analytics.
I’ve got my fingers crossed.
Snapchat ad updates
It seems a little late to capture the Christmas market but Snapchat just updated its ads product.
Multiple format ad sets will let you run different creative options all in one ad set, just like you can on Facebook.
For those who run Snapchat ads, this will make budgeting and split testing easier.
For those who don’t will this make them more attractive?
A new feature on snapchat will help users cook better food.
Snappers in the US only at the moment can scan an ingredient and Snapchat will recommend recipes. The recipes come from the site All Recipes.
If you run a food business, getting your recipe on this site could be great for brand awareness.
But what’s interesting is that Snapchat is becoming more like Google every day. Does it know what it is anymore? Is their brand becoming diluted by these new features?
Instagram steals Pinterest/Google lens
A new feature coming to Instagram looks weirdly familiar.
If you see an item you like in a photo, you can ask Instagram to make shopping suggestions from Instagram shops. Just like you can on Pinterest and in Google Lens.
I love this feature wherever it is. But is it weird that the social networks copy each other so much?
As a marketer, I’m always telling people to be different to their competitors, to stand out. How come social networks all seem to want to be the same?
Choose which posts to see in the Instagram feed
Could Instagram be toying with the option of showing people an unfiltered feed?
Probably not, but they are considering giving people more control over their feed.
They are testing three tabs for the feed. Home, which will be the standard feed we’re used to. Following, which will limit posts to just those you follow, and Favourites, so you can select the people you want to see updates from.
This could be a powerful way to filter your feed, particularly if you’ve accidentally followed a lot of irrelevant accounts.
I’ve always hoped for an Instagram equivalent of Twitter lists, could this be the beginning?