How many Instagram hashtags? A study reveals the answer
Remember recently when Instagram announced on its creator account that you should use a max of 5 hashtags on a post?
Well, a study seems to confirm what many social media managers said at the time.
Instagram scheduling tool ‘Later’ analysed 18 million news feed posts and discovered that the more tags you use, the more reach you get.
No surprise for Instagrammers so where does Instagram’s advice come from?
https://later.com/blog/how-many-hashtags-on-instagram
Twitter live stream shopping
In case you weren’t convinced that live stream shopping is a huge trend at the moment, Twitter just announced it’s doing it too.
As with YouTube and Facebook, the first stream is partnering with someone else, in this case, Walmart.
However, their tweet about it suggests it will open to all businesses soon.
Does this mean business owners will have to go on camera, or will they rely on ambassadors to do the selling for them?
AR shopping on Snapchat
While everyone else is launching live stream shopping, Snapchat is launching an Augmented Reality (AR) Christmas market.
This will be a place where you’ll be able to browse, try on and buy products from top brands like Coca-Cola, Under Armour and Walmart.
You’ll be able to access it from lens search today, Black Friday.
I love this innovation from Snapchat, I love the idea of trying on clothes before you buy, it could be great for smaller retailers in the future. Imagine having a pop up augmented reality shop!
https://www.marketingdive.com/news/coca-cola-walmart-open-ar-holiday-stores-in-snapchat/610531/
Easier YouTube uploads
YouTube is making it easier to add details to your uploads.
Now when you upload you’ll have the option to add details, like a description or title from a previous video.
This will be a huge timesaver and you’ll no longer need to use third-party tools to do it.
It also means more people will add details to their videos making it easier for YouTube to index them. If they make it easier will more people upload?
Facebook relaxes social issues ads restrictions for products
If you mention a social issue or cause in your Facebook ads you have to register.
If you don’t, the ads won’t run. If you do, details of who is funding the ad will appear alongside it. This was a reaction to election ads that were suspected to originate in Russia.
Now Facebook is relaxing this rule if you are selling a product or service.
This will be good news for non-profit organisations that are selling products to fundraise.
https://www.facebook.com/business/news/social-issue-ads-updates-selling-product-service
Facebook newsfeed controls
Does giving people more control over their social media algorithms mean they’ll have a better experience?
It’s a question we may soon find the answer to. Facebook is about to give users the choice of how much content they want to see from the friends, family, Groups and Pages they’ve connected to.
Plus, when you run ads you’ll be able to choose not to show ads to people who recently engaged in; News and Politics, Social Issues, and Crime & Tragedy. You can choose up to 3.
Does this mean less annoying spam comments on ads?
Clip your Twitter space
How can you get more people to listen to your Twitter space? How can you get people to join the replay?
Twitter is testing a new feature that will let you clip up to 30 seconds of a space and share it on Twitter. Just like you can on Clubhouse.
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