Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time
Conversion events in Google Analytics 4 are the new goals. They tell you when someone takes an important action on your website. Like buying something, or downloading your lead magnet, or filling in a quote form, or subscribing to your email list. And you can track those conversions back to your marketing. This can tell […]
Can artificial intelligence help you create better social media and digital marketing content? I thought I’d find out how to use copy.ai, a free, popular copywriting tool powered by AI (artificial intelligence). Could it help me with my regular digital marketing tasks? I tried it out and here is my copy.ai review. You know what […]
UPDATED: 7th February 2019 “We expect Stories are on track to overtake posts in feeds as the most common way people share across all social apps. That’s because Stories is a better format for sharing multiple quick video clips throughout your day.” Mark Zuckerberg – 31st January 2018 https://www.facebook.com/zuck/posts/10104501954164561 Turns out, Facebook really wants us […]
I was working with a group of tourist businesses in Co. Clare last year and we spent way too much time getting adding a map to their Facebook business pages. Every time we’d add an address based in Co. Clare, Facebook would locate it in a town called ‘Claremorris’ two counties away. We got all […]
It can be tough using Facebook for business. Every time you think you know what you are doing Facebook change something. Whether it’s a change in the newsfeed algorithm or a layout change they really know how to keep you on your toes. Last week Facebook changed the way you access your Facebook business page. […]
It’s been hinted at by Jack Dorsey, it has been anticipated, but I for one wouldn’t welcome tweets longer than 140 characters. I don’t have any children, but I’m beginning to think that Twitter is acting like a teenage son (or daughter). The network we enjoyed, nurtured, watched grow has suddenly started acting differently. It’s […]
