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March 9, 2010Twitter Competiton – Win a €50 Spiderworking.com voucher
If you’re are a Twitter user you could be in with the chance of winning a €50 voucher for Spiderworking.com. If your not on Twitter yet what better reason to join! All you have to do to enter is Tweet @spiderworking with a question about twitter including #smq in your tweet. We will of course answer your question and will collate all our responses in a blog post including links to your Twitter account and Website. So get tweeting today for a chance to win!  March 5, 2010Cool Social Media Apps:Some cool social media apps to play with: Listorious a list of lists, a directory of Twitter lists. Search tags to find lists of interest and add your own lists. March 4, 2010Featured Workshop – Creating A Social Media CampaignEach week we are featuring one of the Work The Web workshops here on our blog.
This weeks featured workshop is ‘Blogging For Business’
Each week we are featuring one of the Work The Web workshops here on our blog. This weeks featured workshop is ‘Blogging For Business’ Who is this workshop for? Small to medium sized business owners who own a website but feel that they are not maximising it to it’s full potential. Paricipants should already have a basic knowledge of Social Media. What you will learn: The perfect compliment to the Social Media for Business course. This workshop will take you through the four step process for creating a social media campaign. Aiming to help you increase; traffic to your website, brand awareness and ultimately customers and profit. This workshop focuses on all forms of social media demonstrating how to leverage them to promote your business.
Where & When: We are running this one day workshop on: Thursday 13th May at The Maudlins House Hotel, Naas, Co. Kildare and Friday 28th May at at Jury’s Inn, Custom House Quay, Dublin 1 A limited number of Early Bird tickets are available for €95 Full price tickets cost €145 Payment Details If you wish to pay by Visa or Mastercard please simple pay online when booking your tickets. If you wish to pay by Laser or if you prefer to pay by Visa/Mastercard over the phone please call 091 399 939 and tell the receptionist that you wish to pay by credit card. To pay by cheque or EFT please contact Ruairi on 091 399 939 for details. March 3, 2010Your Social Media Questions Answered – Careful Engagement
Another big question this week. Bernard Goldbatch asked
This is a good question and one we should all consider before engaging. If you are embarking on a social media campaign to promote your business it is important to remember that this is ‘Social’ media, simply broadcasting rarely works, you must be willing to become a part of the conversation, to encourage people to actively engage with your brand. This can be quite a scary prospect, by allowing people to participate you are to a certain extent outsourcing the building of your brand. You cannot have complete control of how your audience promotes your business, for this reason I think it is important to spend time in advance of launching your campaign assessing your target market and deciding exactly what sort of message you want to send out via social networks. It is always worth consulting with your marketing department (if you have one) to make sure that your social media strategy fits with the overall marketing strategy for your business. Social media should be part of your marketing mix not separate from it. I would suggest that you ask yourself 3 questions before you start a campaign, whether it be on Facebook, Twitter or any other online network.
If you have a social media question that you would like us to tackle, leave a comment below. February 26, 2010Creating Twitter & Search Lists on HootsuiteHootsuite is a great tool for managing your social media. This week’s video blog shows you how to integrate your Twitter lists into your Hootsuite Dashboard and how to create a search column to keep on top of the latest tweets in your area of interest. February 25, 2010Featured Workshop – Blogging For BusinessEach week we are featuring one of the Work The Web workshops here on our blog.
This week it is ‘Blogging For Business’
Who is this workshop for?
Small to medium sized business owners who own a website but feel that they are not maximising it to it’s full potential.
What you will learn:
Each week we are featuring one of the Work The Web workshops here on our blog. This weeks featured workshop is ‘Blogging For Business’ Who is this workshop for? Small to medium sized business owners who own a website but feel that they are not maximising it to it’s full potential. What you will learn: If you would like to start a blog for business but aren’t sure where to start, we can show you how to do it from the ground up. We will show you everything you need to know in order to set up a blog easily and quickly and to maximise both SEO and branding potential.
This is ideal for small businesses who want to be hands-on about their online marketing and web presence.
Where & When: We are running this one day workshop on: Friday 7th May at at Jury’s Inn, Dublin 1 and Thursday 27th May at The Maudlins House Hotel, Naas, Co. Kildare A limited number of Early Bird tickets are available for €95 Full price tickets cost €145 Payment Details If you wish to pay by Visa or Mastercard please simple pay online when booking your tickets. If you wish to pay by Laser or if you prefer to pay by Visa/Mastercard over the phone please call 091 399 939 and tell the receptionist that you wish to pay by credit card. To pay by cheque or EFT please contact Ruairi on 091 399 939 for details. February 24, 2010Your Social Media Questions Answered – Will Facebook become the hub for social network integation?
I’ve been asking for your social media question small or large and this weeks one is a biggy! John Abbot from Abbot Consulting asked:
Lets have a closer look at what Gartner predicted:
There is no doubt that by 2012 Facebook will have continued it’s massive growth, maybe even reaching a billion users worldwide. However there is a danger that more users may result in less interaction with the site. It is possible that with so many friends to keep up with that users will be overwhelmed with the information coming in. There is also the danger that people will begin to feel that Facebook is too commercial, they will become fans of too many pages and find their news feeds full of marketing messages. For this reason it is important that page owners keep their posts interesting and relevant to their target audience. Certainly Facebook are aware of the possible downside of growth and have been quite innovative in the way that they allow their content to be shared. Facebook Connect for example and the opening up of Facebook chat that puts them in strong competiton with other IM solutions. Mobile apps such as ‘Urban Spoon‘ will make the way we interact with our facebook friends very different and it is this move forward, creating a Facebook Profile allowing you to easily share experiences across both the mobile and standard internet, that could give Facebook the ability to become the ‘hub’ Gartner predicts. In some ways Google Buzz is already attempting to make use of your Google profile in a similar way. By buying into several platforms such as YouTube and Blogger and by allowing you to syndicate these to your email contacts using Buzz there is the potential for Google to become stiff competition to become the ‘hub’ in the future. Whether Buzz succeeds as a social network will not be clear for quite some time. It may even be beyond 2012 before we see it take off in the way Twitter and Facebook has, but I would imagine that Facebook will be keeping a close eye on it’s progress in order to stay one step ahead.
February 19, 2010Creating Twitter ListsTwitter lists mean that you never need miss a tweet from a group of friends again. If you use twitter on the web lists are the perfect way to categorise your followers and keep an eye on the tweeters you don’t want to miss. This tutorial shows you how to make a Twitter list and suggests possible uses for them. February 18, 2010Featured Workshop – Social Media For Business
Each week we are going to feature one of the Work The Web workshops here on our blog. The first one is ‘Social Media For Business’ Who is this workshop for? Small to medium sized business owners who own a website but feel that they are not maximising it to it’s full potential. This workshop will provide you with the skills required to market your brand online and increase traffic to your website using social media. This is a complete introduction to Social Media for business focusing on Facebook, Twitter, Linkedin and YouTube. What you will learn:
Where & When We are running this one day workshop on: Thursday 6th May at The Maudlins House Hotel, Naas, Co. Kildare and Friday 21st May at Jury’s Inn, Dublin 1 A limited number of Early Bird tickets are available for €95 Full price tickets cost €145 Payment Details If you wish to pay by Visa or Mastercard please simple pay online when booking your tickets. If you wish to pay by Laser or if you prefer to pay by Visa/Mastercard over the phone please call 091 399 939 and tell the receptionist that you wish to pay by credit card. To pay by cheque or EFT please contact Ruairi on 091 399 939 for details. February 17, 2010Your Social Media Questions Answered – Facebook Groups
We were asked by Lorna from Garrendenny Lane Interiors:“Wondering about the effectiveness of forming a group on Facebook – how do I invite people -is it friends or fans or both? “ Facebook groups are a good way to create a bit of a buzz around your industry. A business should always have a ‘Page’ first but a group is a good way to add value to your brand. They can be a great place for people with a similar interest to share information. For example, it might be worth Lorna starting a group about interior design in Ireland, that way she could keep on top of the current sentiment attached to her industry, share information, start discussions on particular trends all whilst gathering a group of people together who would have an interest in her brand and what she has to offer. Mashable published a great article on the difference between Groups and Pages recently. There a couple of things you should consider when you are setting up a group:
The advantages are:
Inviting people to join a group You can invite your ‘friends’ directly to join your new group. You cannot invite ‘fans’ of your business page directly but can post details of the group on your wall and ask them to join. If you have a social media question that you would like answered no matter how large or small leave a comment on this post or tweet us @spiderworking. |
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01 442 9410