Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time
Facebook tracking pixels are a must if you sell either a product or service online. Once you set them up you can optimise your ads to be shown to people who take a specific action on your website. For example did they add something to a shopping basket? Did they sign up for your newsletter? […]
Power Editor is an advanced ad editing tool from Facebook. It has many more features than Ad Manager and has lots of advantages. It can be complicated to get started, and it’s glitchy but once you start using it you’ll never want to go back. I’ve compiled this list of advantages and dissadvantages of using it […]
It is really important to keep an eye on your Facebook advertising campaigns, some ads perform well at the beginning and dry up after a couple of days others work well during the week but see little results at the weekend. It’s a good idea to check the performance of your ads at least once […]
When you set up a Facebook advert you have three options on how you are charged for that ad. By default this is set to oCPM but you can also choose to bid for CPM or CPC. That’s a whole lot of acronyms but what do they mean? CPM – Cost Per Mille That’s quite […]
One of the best types of Facebook advertising is ‘Conversion tracking’. This allows you to optimise your ads for people who take a specific action on your website. You might want Facebook users to fill in a form, join your mailing list or buy a specific product. The beauty of this is that Facebook will […]
Facebook advertising analytics are pretty impressive. They will show you how many times your links have been clicked and by how many people. You can delve even further and see which ads drove the most links. For a quicker snapshot of which ad campaigns work best, and to track them through your website using Google […]
