It is really important to keep an eye on your Facebook advertising campaigns, some ads perform well at the beginning and dry up after a couple of days others work well during the week but see little results at the weekend.
It’s a good idea to check the performance of your ads at least once a day but this can be hard if you are on the go. This weeks cool tool Kuchoon not only lets you see live analytics on your ads but it also allows you to pause a campaign that is no longer performing.
It is currently only available for the iPhone and on the web but I believe an Android version is in the works.
Here’s how it works:
Download the Kuhcoon ap to your mobile device
Allow it permission to access your Facebook account
Click on ‘accounts’ and ‘+’ on the top right hand side to add your advertising account
Now you have enabled the app you are able to see your live campaigns and ads.
What you can see
You will see all active ads for the accounts you have allowed Kuhcoon to access.
You can check your audience.
You can check the analytics for either campaigns or individual ads
You can check how much of your budget is left
You can pause your ad or campaign
One caveat, the analytics section was costed in $ rather than € although it seemed to equate 1 $ to 1 €. The CPA (cost per action) didn’t seem to be referring to the Cost Per Like (the ad was targeted at getting page Likes) but CPC (cost per click).
I have found this app really useful, I like that I can view the data and pause ads without having to log into Facebook, it also means that I waste less money. For me the important statistic is CPA, if I see this rise to high it’s time to pause the campaign and review it. I can then work on the campaign when I have web access.
Kuchoon is far more than a mobile app for managing your ads on mobile, the full web app lets you create and manage ads and campaigns. Find out more on their website.
Do you want to learn more about using Facebook advertising for your business? Sign up to the We Teach Social Facebook Advertising online course that I’m training this Spring.
