New AI creative for Meta ads
One of the hardest parts of setting up Meta ads is the creative.
Coming up with different versions of your ad copy, your images and your videos takes a whole lotta time.
Meta is adding some new AI tools that will help you create different versions of your copy, based on your original text.
You’ll also be able to add backgrounds to images based on text instructions, and it will create new versions of images that will fill different ad placements without cropping.
This will be a huge time saver and I can see it proving popular with advertisers.
LinkedIn culls your inactive followers
Did you lose LinkedIn followers this week?
You’re not alone. LinkedIn just removed what it calls ‘restricted and hibernated’ accounts from your follower list.
This is great, it’s always good to know you are reaching the right people, and real people with your content.
Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book
What gets seen on Facebook?
Once a quarter Meta shares its ‘Most widely viewed content report’.
In it, you can see the types of posts from the types of accounts that users in the United States see the most. And we can hope that what happens in the US happens elsewhere.
It also gives us the top 20 posts for reach during that quarter.
The report for Q1 of 2023 just arrived and it’s not great news for business pages.
Only 6.8% of posts in the feed are from pages you follow. Compare that to posts from accounts that are completely unconnected to you which is 18.8%.
There is a tiny bit of good news. If you are posting from a page, you have a better chance than friends or groups of your content being seen if it contains a link. Only 0.4% of posts from groups you follow will contain links, 2.5% from pages will.
Out of the top 20 posts, 6 were funny or emotional videos. 2 were brain teasers and 3 were multi-image meme posts that asked a question.
It’s worth experimenting with these post types if you want to get more reach.
Meta kills tricky ads stuff
There are a lot of barriers to running Meta ads in ads manager and most of them happened as a result of the Apple privacy update.
But now, most of those barriers are being removed.
That means you no longer have to verify your domain. You no longer have to prioritise conversion events, and aggregated event management is going away.
It’s unclear why this is happening but it’s good news for businesses wanting to run ads.
Find out more about your YouTube viewers
YouTube has added a new card to your Audience analytics that will tell you what sort of content your audience consumes.
Do they watch shorts a lot? How many watch standard videos? How many watch live streams?
It’s unclear how many views you need to activate this card (I don’t have enough) but this could be a useful planning tool for your YouTube schedule.
Hopefully, YouTube will expand on this.
I would like to see metrics similar to those we get on Instagram, showing us how many subscribers v non-subscribers watch Shorts, Videos, or Live.
That would help us build better conversion strategies for YouTube.
TikTok search for iPhones
We know that younger people use TikTok and Instagram for search, just like us oldies use Google.
And now for iPhone users, it’s becoming even easier to search TikTok. You can add a widget to your screen that will give you a shortcut to TikTok search.
Will this encourage more people, even the oldies to use the search function? It could, and that means we need to think about search when we post our content to TikTok.
Add Gifs to Instagram comments
Gifs are a fun way to express your feelings. Sometimes the only way to show you care is with an in-motion graphic of a cat being crazy.
We’ve seen them work well in Instagram stories, but now, for the first time, you’ll be able to use Gifs as comments on feed posts.
Which is nice.