Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time
Facebook advertising analytics are pretty impressive. They will show you how many times your links have been clicked and by how many people. You can delve even further and see which ads drove the most links. For a quicker snapshot of which ad campaigns work best, and to track them through your website using Google […]
[Updated: 19th August 2016] Have you created a Facebook ad campaign plan or do you give into temptation and hit that inviting ‘Boost’ button? Here’s my guide to planning for better results. Too many of us fail to plan but those who do will get more from their spend. As Facebook ad charges rise, we really […]
How often do you click that inviting ‘boost post’ button on Facebook? Are you happy with the results? Could you do more to target these simple Facebook Ads better? Boost post ads get a lot of stick from marketers like me. We’ll tell you that you should avoid them, spend the extra time and […]
Is it worthwhile using Facebook advertising for your target market? Are they even on Facebook? If they are how much should you budget for your Facebook ad? This weeks cool tool Social Stats helps you decide on a budget and a target market, it’s quick and easy to use and there’s even a mobile version. […]
Is advertising stuck in the 20th century? This was the title of a paper I wrote for the CongGregation, an un-conference held in Cong, Co. Mayo at the end of last year. You can read it here. In the run-up to the event and during the discussion that we had around the topic my thoughts […]
I recently wrote a blog post on making the most of Facebook adverts on your Timeline. Although you can stretch your budget with targeting your boosted posts your money will go much further and you will have more control if you construct your ads in ‘Facebook Ads Manager’. I know a lot of small business […]
