• Skip to primary navigation
  • Skip to main content
  • Skip to primary sidebar
  • Skip to footer

Amanda Webb Spiderworking - Google Analytics Setup and Training | Digital Marketing Measurement Support

Your Friendly Google Analytics Geek | Taming GA4 One Report at a Time

  • Tel:+353 1 442 9410
  • Home
  • About
  • Work With Me
    • Google Analytics Done-for-you
    • Training & Mentoring
  • Speaking
  • Blog
  • Get In Touch
You are here: Home / Facebook / How To Set Up A Facebook Advert in Facebook Ads Manager

How To Set Up A Facebook Advert in Facebook Ads Manager

January 7, 2014 by Amanda Webb

Share
Tweet
Share
Pin
Email
WhatsApp

How To Set Up A Facebook Advert in Ads Manager

I recently wrote a blog post on making the most of Facebook adverts on your Timeline. Although you can stretch your budget with targeting your boosted posts your money will go much further and you will have more control if you construct your ads in ‘Facebook Ads Manager’. I know a lot of small business owners fear the complexity of setting up ads this way but Facebook really have made it far more user friendly recently.

 

Advantages of using Facebook Ads Manager over standard Timeline advertising:

Advanced targeting – As you will see in the video you can really refine your target market ensuring that more of the people who see your ad are interested in what you have to offer.

Editing – Once you have created an ad you can log in to ads manager at any point and edit your ad, sometimes you might want to change the text or the image if you see a decrease in page likes, interactions or other actions.

Split testing – When you set up your ad you have the option to add many different images to accompany it. When you do this Facebook will split test the images for you and then automatically choose the one that gets the best response to promote for the rest of the campaign.

Statistics – You can see detailed analytics in the ads manager for your advert. This includes views and actions over the duration of your campaign.

Why Uncheck Sponsored Stories?

Sponsored stories are adverts that are shared with friends of people who already like your page. They will generally just show users a picture of their friend or a friends name and tell them that they Like your page. There are two reasons that I always uncheck the Sponsored Story button:

1. You loose control over who you are targeting. Although you would imagine that the friends of people who like your page would share their interests, this isn’t always the case, you will be dipping into your campaign budget every time these stories are shown.

2. Sponsored stories attract spammers. This may not be a problem if your current audience is small but the larger your like count the more likely it is that you have at least one spammer amongst them. When you use sponsored stories you are advertising to friends of this spammer and you will soon find that you are getting more an more irrelevant Likers on your page. If you are spending money on attracting new Likes make it worthwhile, get real people who fit into your target market.

How To Find Ads Manager On Facebook

If you don’t have the link to Ads Manger in your Facebook sidebar you will find it in your Facebook insights.

  • Visit your Facebook page
  • Choose ‘See Insights’ from the top menu

How To Set Up A Facebook Advert in Ads Manager

  • Click ‘Ads manager’ at the top of the page

How To Set Up A Facebook Advert in Ads Manager

Do you want to learn more about using Facebook advertising for your business? Sign up to the We Teach Social Facebook Advertising online course that I’m training this Spring.

Related Posts:

  • Amanda has her fingers out, measuring something... She is framed against the Meta logo and the words 'Ad free meta' float to her side
    Ad Free Facebook - Digital Marketing News 3rd November 2023
  • A meta logo, a blue tick, a horrified woman with orange hair
    Facebook Verified Scam - Digital Coffee 12th May 2023
  • Amanda is smiling, it must be the word tax that's doing it!
    Apple Tax For Boosted Posts - Digital Marketing News…
  • Amanda looks concerned. A LinkedIn logo lurks behind her, the words. 'LinkedIn UGC Ads' floats ot the left
    LinkedIn Expands Thought Leader Ads To UGC - Digital…
Share
Tweet
Share
Pin
Email
WhatsApp

Filed Under: Facebook, Facebook Advertising, Video Tagged With: facebook ads manager, Facebook advertising, facebook adverts, set up facebook advert

Primary Sidebar

Work With Me

From Google Analytics Training to the ROI Escalator Programme. Find out how I will help you get more ROI for your business

Amanda, smiling with red hair draped over her shoulders. You can trust her (but I would say that wouldn't I)

Get ROI Help Straight To Your Inbox

Get daily tips and inspiration on how improve your digital marketing ROI using analytics

Privacy Policy

Let's Connect

let's connect on LinkedIn Subscribe on YouTube Follow on Facebook

Footer

Google Analytics Certified
Very Blog Awards Winner
Social Media Examiner Winner
Social Agency Scout
  • Done For Your Google Analytics 4 Packages
  • Training & Mentoring
  • Speaking
  • That Analytics Podcast – Learn to love your stats
  • FREE Webinar: Finding the Gold in Your Google Analytics
  • Get In Touch

© Copyright 2017-2024 Spiderworking.com - Social Media For Small Business · All Rights Reserved · Privacy Policy · Cookie Policy · Maintained by FlyingFish.ie