LinkedIn Link Sticker
Link posts on social look boring, is that why people don’t click them so much? And isn’t it annoying when the image that the social network pulls in from the website you are linking to is horrible?
A bad image means you won’t even grab attention before asking them to click a link.
LinkedIn has come up with a fix and it pays tribute to Instagram. Soon you’re going to be able to add Link Stickers to any post. It looks just like Instagram story stickers and if you get the image and CTA right could result in more clicks and website traffic.
Which is nice.
Meta goes B2B with ads
LinkedIn ads are expensive, but they are the best way to reach a business-to-business audience. Aren’t they?
Facebook has just launched some new audience targeting that will allow you to create an audience of business decision-makers with your ads.
For B2B companies who have struggled to get good quality leads from their ads, this could be great.
But of course, there’s a downside. Targeting all users in Ireland who fitted into this category the estimated audience size was between 2,500 and 3,000. A tiny audience for Facebook ads.
There are ways you could reach this audience but it’s going to be expensive even before they’ve taken an action. But will it be as expensive as LinkedIn ads? Only time will tell.
https://www.facebook.com/business/news/business-to-business-targeting
Tweet editing exclusive to Twitter Blue
So this is why Twitter is putting up the price of its subscription service Twitter Blue.
The edit tweet button is about to be launched and for now it’s only for people using Twitter Blue. It looks like the price increase is in reaction to the Snapchat+ subscription service that offers users first dibs on new features.
This could indeed make it a better investment.
WhatsApp Privacy Updates
Two of the most annoying things about WhatsApp are going to be brought under control.
When you leave a WhatsApp group everyone knows, WhatsApp posts a little announcement, just to be sure. That’s going to change, now when you leave a group the only people who will get notifications are the admins of the group. That’s still way more people than need to but it’s an improvement.
You’ll also be able to adjust your online status so that individual people can be blocked from seeing you are online.
Finally, if you send a disappearing message you’ll be able to set it up so it can’t be screen captured, making those posts more private and secure.
https://blog.whatsapp.com/new-features-for-more-privacy-more-protection-more-control
TikTok Ad transparency
On Facebook you can see some, limited information about why you see ads. Now you’ll be able to see something similar on TikTok.
When you see an ad you’ll be able to click to see more about why you are being shown the ad and have some control over the ads you see in future.
These tools are great for ad transparency but they can also help you understand what targeting other businesses are using and how accurate that ad targeting is.
https://www.tiktok.com/business/en-US/blog/introducing-about-this-ad
Twitter Space clipping
How do you find and share the gems of insight in the middle of a long conversation? Not everyone wants to listen to an hour-long space but they know there’s an insight in there somewhere.
Twitter is rolling out a ‘Clipping’ tool to all users that will enable you to clip segments of the audio conversation and share them.
It could be a great way to repurpose your content, drive people into the spaces you host and share the wonderful wisdom that has been spoken.
Instagram In-App Scheduling
Being able to schedule content to your business social accounts via the social networks themselves seems like a basic feature. Yet it’s still something that we can’t do on Instagram or LinkedIn.
On Instagram, yes you can already schedule content using Business Suite but what if you want to create the content on Instagram itself and make use of all the inbuilt features?
Soon there will be a fix. As spotted by reverse engineer Alessandro Paluzzi, Instagram is working on a scheduling option in the app. You’ll be able to access it via the ‘advanced settings’ section when you compose a post.
This will be a huge time saver for businesses and social media managers.
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