Spiderworking.com -Digital Marketing Strategy For Small Business
Digital Marketing Strategy for Small Business
New Year’s Resolutions are made to be broken. You know it, a few days into the new year and you’ll already be wondering how you can keep up with all the things you promised yourself. It’s worse when it’s a resolution for your business. Keeping or breaking it could be the difference between profit and… […]
Content was king. I dethroned him. I snuck up behind him when he wasn’t looking and installed Engagement in his place. As marketers, we’d fallen under the spell of the Content King. He’d told us to worship him and no one else. He’d tried to hide engagement from us with his immense size. We kept […]
There’s one statistic you can measure on social media that is magic. It has the power to tell you if your audience appreciates your posts and content on social media (even when the algorithms strike). It will show you what your followers love and what they don’t. Want to know what it is and how […]
I’m listening to Duke Special on Spotify right now. I’m pretty sure that even if he wasn’t playing a tune I knew, I’d know it was him. If you’re not familiar with his music, here’s a sample. I’d know it was him because: He sings in a distinctive Northern Irish accent There are bass drums and […]
Picture this, an email lands in your Inbox. It’s an enquiry from a potential customer. Do you: Say yay to yourself but put off dealing with it until later? Respond immediately and hastily often leaving important information out? Decide to respond immediately but ponder for hours over what you should write? Respond immediately and perfectly […]
Is it obvious when someone visits your website what you do? What you offer? What they can buy from you and how they buy? It’s surprisingly hard to know the answer. If you aren’t sure, ask a friend, or better, a stranger to tell you. Watch them navigate your site, are they clicking where you want […]