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You are here: Home / Archives for Strategy

Should I Hire Someone To Manage My Social Media? And What Should You Prepare In Advance?

February 7, 2022 by Amanda

Should I Hire Someone To Manage My Social Media? And What Should You Prepare In Advance?

There comes a time in every businesses life, whether you’re a one-person band or a big organisation with a marketing department when you ask yourself… “Should I hire someone to manage my social media?” How do you know the answer? What are the signs that you need a social media manager? And once you’ve decided […]

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Filed Under: Social Media, Strategy

What’s Your Problem? How To Write Effective Marketing Posts Using My 3 Step Formula

May 25, 2020 by Amanda Webb

What’s Your Problem? How To Write Effective Marketing Posts Using My 3 Step Formula

“They love talking about themselves.” Has anyone ever uttered those words as a compliment?  Probably not. So why is it that when businesses create content, they generally talk about themselves? How great they are, when they were established, what wonderful things they sell. If you’re cringing in your seat reading this, it’s OK. There’s a fix. […]

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Filed Under: Strategy

Do You Struggle To Post Content Consistently? This Is For You

April 7, 2020 by Amanda Webb

Do You Struggle To Post Content Consistently? This Is For You

We all know them. Those super annoying people who have somehow posted to their blog, their YouTube channel, send to their mailing list, update their Facebook page every hour/day/week for a bazillion years. They are the super consistents. The people who somehow do what most of us fail to do. Get their content out there […]

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Filed Under: Blogging, Social Media, Strategy

3 Words, 1 Year – How To Keep Your Business Resolutions Working Beyond January

January 10, 2020 by Amanda Webb

3 Words, 1 Year – How To Keep Your Business Resolutions Working Beyond January

New Year’s Resolutions are made to be broken. You know it, a few days into the new year and you’ll already be wondering how you can keep up with all the things you promised yourself. It’s worse when it’s a resolution for your business. Keeping or breaking it could be the difference between profit and… […]

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Filed Under: Strategy

Content Is No Longer King – All Hail Engagement

October 31, 2019 by Amanda Webb

Content Is No Longer King – All Hail Engagement

Content was king. I dethroned him. I snuck up behind him when he wasn’t looking and installed Engagement in his place. As marketers, we’d fallen under the spell of the Content King. He’d told us to worship him and no one else. He’d tried to hide engagement from us with his immense size. We kept […]

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Filed Under: Strategy

Here’s Why You Need To Measure Social Media Engagement Rate (And How)

October 15, 2019 by Amanda Webb

Here’s Why You Need To Measure Social Media Engagement Rate (And How)

There’s one statistic you can measure on social media that is magic. It has the power to tell you if your audience appreciates your posts and content on social media (even when the algorithms strike). It will show you what your followers love and what they don’t. Want to know what it is and how […]

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Filed Under: Social Media, Strategy

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