Spiderworking.com - Digital Marketing Strategy For Small Business
Digital Marketing Strategy for Small Business
“They love talking about themselves.” Has anyone ever uttered those words as a compliment? Probably not. So why is it that when businesses create content, they generally talk about themselves? How great they are, when they were established, what wonderful things they sell. If you’re cringing in your seat reading this, it’s OK. There’s a fix. […]
We all know them. Those super annoying people who have somehow posted to their blog, their YouTube channel, send to their mailing list, update their Facebook page every hour/day/week for a bazillion years. They are the super consistents. The people who somehow do what most of us fail to do. Get their content out there […]
New Year’s Resolutions are made to be broken. You know it, a few days into the new year and you’ll already be wondering how you can keep up with all the things you promised yourself. It’s worse when it’s a resolution for your business. Keeping or breaking it could be the difference between profit and… […]
Content was king. I dethroned him. I snuck up behind him when he wasn’t looking and installed Engagement in his place. As marketers, we’d fallen under the spell of the Content King. He’d told us to worship him and no one else. He’d tried to hide engagement from us with his immense size. We kept […]
There’s one statistic you can measure on social media that is magic. It has the power to tell you if your audience appreciates your posts and content on social media (even when the algorithms strike). It will show you what your followers love and what they don’t. Want to know what it is and how […]
I’m listening to Duke Special on Spotify right now. I’m pretty sure that even if he wasn’t playing a tune I knew, I’d know it was him. If you’re not familiar with his music, here’s a sample. I’d know it was him because: He sings in a distinctive Northern Irish accent There are bass drums and […]