Instagram lead form CTA Have you got a CTA button on your Instagram profile? There are a few ‘action buttons’ you can add but until now they’ve been limited to ‘book’, ‘order food’ or ‘reserve’. Most of these had to be linked to external booking software. But that’s about to change. Soon all business accounts […]

The end of Google Optimise Want to get the best possible results from your web marketing? Savvy marketers rely on split testing to optimise results.  To help, Google gave you a tool called Google Optimise. You can use it to test different variations of web pages and see which version performs best. But now Google […]

Get your business Twitter verified Does having a verification tag make a business more trustworthy? Is it still trustworthy if you pay for it? Twitter just opened up a waitlist for businesses to apply for a yellow tick and be able to add affiliations to employee accounts (plus some undisclosed additional features). You can apply […]

New Instagram navigation Having good clear navigation on your website is important if you want people to buy from you.  Thankfully Instagram is going to remove the complexity of their navigation on the app, making it way more user-friendly.  Instagram boss, Adam Mosseri announced a simplified navigation in a video this week. The shop tab […]

What trends are going to shape digital marketing in 2023. I consulted the Christmas Stocking Of Predictions and this is what it had to say… More private communities For a long time Facebook groups were the only place to build a community. Attempts to set up ‘off Facebook’ groups inevitably failed due to lack of […]

LinkedIn audience analytics  LinkedIn is upgrading analytics for creator profiles. Soon you’ll be able to see more demographic information about your audience, track follower growth over time and your top-performing posts. These analytics will answer the questions you should be asking about your success on LinkedIn. Are you reaching the right people, and which content […]