Instagram lead form CTA
Have you got a CTA button on your Instagram profile?
There are a few ‘action buttons’ you can add but until now they’ve been limited to ‘book’, ‘order food’ or ‘reserve’. Most of these had to be linked to external booking software.
But that’s about to change. Soon all business accounts will be able to add a customised CTA button that connects to a ‘Lead form’.
These are forms similar to website enquiry or quote forms that live on Meta, when people click they can auto-populate with information from their profile. You can also add your own customised questions.
They load fast and work great on mobile as well as desktop.
This could be great for small businesses who want to use Instagram to gather information for a quote, get people to sign up for a newsletter or enter a competition.
Instagram notes in Europe
Instagram notes, the weirdly retro feature that adds a ’Status update’ to your avatar in Messenger is coming to Europe.
The 60-character updates will keep your connections informed about what you are up to. I guess this could be useful for businesses that are promoting something or having a flash sale.
Notes stay up for 24 hours, they’re kinda text versions of stories.
I’m looking forward to seeing how businesses use it.
TikTok Video Insights
Which ads are you running that are working best? What audience appreciates your ads best? When you include a video, do people actually watch it all the way through?
When you know the answers to these questions you can start optimising your creative and your tactics to get better results.
TikTok just released updated Insights for their video ads. You’ll find them in ads manager and they’ll be able to tell you things like:
- What age range and gender are engaging the most with your ads
- At what point in a video do people click on your ad
- How long on average do people watch your ad for
Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book
Twitter paid partnership update
You may be shocked to hear that a lot of influencers and creators don’t declare their partnerships with businesses.
I know… you’re surprised, right?
Both Instagram and Facebook have tools to help creators declare partnerships, on Twitter there’s nothing. But Twitter wants to make sure that partnerships are declared, even if they aren’t launching a fancy tool. It just updated its paid partnership page to insist that the tag # ad be used in all paid partner tweets.
This includes affiliate links as well as brand collaborations.
SEO Your LinkedIn articles
If LinkedIn wants to get more eyes on their content, it needs you to get more eyes on your content there.
Now you can add an SEO title and description to your articles on LinkedIn. This could help you appear higher in search engine results.
You’ll find the option under ‘publishing menu/settings’ when you’re writing an article.
Even more visibility for your LinkedIn newsletter
LinkedIn is totally invested in its newsletter tool. Unlike other social networks, it has kept its newsletters and it wants to make it easier for you to promote them.
They’ve made a few updates to newsletters. The coolest, and sneakiest update gives you a newsletter link to share that, when clicked, automatically subscribes people to your list.
Co-Tweets are going away
Co-tweets were a nice idea. If you had the feature you were able to co-create a tweet that would go out on the feeds of all contributor’s followers.
That meant you could reach a wider audience with just one tweet instead of multiple people composing and sending the same thing over and over.
Sadly co-tweets are gone. It seemed like a cool feature, I wonder if we see it return as part of a subscription service in the future.