Get your business Twitter verified
Does having a verification tag make a business more trustworthy? Is it still trustworthy if you pay for it?
Twitter just opened up a waitlist for businesses to apply for a yellow tick and be able to add affiliations to employee accounts (plus some undisclosed additional features).
You can apply now to be added to a waitlist for when it’s launched.
It’s an enticing proposition but will the yellow tick be valuable for small businesses?
Meta and AI
What’s the story with AI and copyright? It’s a question that’s thrown around a lot. If AI is learning and evolving based on copyrighted content, do the owners of that content have recourse?
Meta wants to be sure their AI machine is legit so it’s signed a deal with stock asset site Shutterstock to allow them to use its library to fuel its AI tools.
Meta has always given advertisers access to stock images for use in ads but now it plans to use these assets to train its AI machine. This could open up a new world of cool and unique AI-generated content for ads. Which is nice.
Google Analytics E-commerce Update
If you are an e-commerce business, Google Analytics can tell you a whole bunch of stuff about your products and how well they are selling.
But the new GA4 has been quite limited in its reporting. Not anymore. This week it added a whole bunch of new dimensions and metrics that can help you understand how shoppers are using your site and the products they buy.
You’ll need to create an ‘exploration’ to analyse these metrics, which is a pain, but once you have that set up it will help you make better marketing decisions.
Let’s talk about public tweet counts
It happened over the Christmas break and I was not impressed. Public tweet counts started appearing under tweets and a whole bunch of Tweeters suddenly felt inadequate.
Elon Musk introduced them because he thought it would make people tweet more… but if your tweets get limited views, and everyone can see that, wouldn’t you want to tweet less?
This wasn’t the only complaint from Twitter users, they also didn’t like the way it displayed, messing up the whole layout of a tweet.
Twitter has fixed that bit but I’m hoping for the option to switch off public tweet counts soon.
Twitter falls out with 3rd party tools
Managing social media is a bazillion time easier when you use a third-party tool to do it. But Twitter seems to be having a moment with some popular Twitter tools.
It cut off API access (the bit that connects the platform to tool developers) to some of Twitter users’ favourite tools. Including Tweetbot, Twitterific and Echofon.
At first, it was thought to be a bug but it turns out it was a deliberate move. This isn’t the first time Twitter has limited access to its API with many favourite tools being disconnected or limited in the past.
For now, if you used one of those tools you’ll need to use the Twitter app instead.
A positive Twitter update
Do you get frustrated when you are looking for a specific user or topic on Twitter? If you don’t spell it exactly right you’ll never find it.
This is something Elon has said he’s going to fix. When I say said it, he tweeted the word ‘Yes’ when someone asked for it. It could be a useful function for poor spellers like me, just like it is on Google.
New emojis for 2023
You want to add an emoji to your social media post, email or website relating to ‘running’. You find a runner but they are heading in the wrong direction. Which is annoying. Soon you’ll be able to change the direction to suit your post.
That’s just one of the proposed 2023 emoji updates. There will also be brand-new emojis which could include a non-toxic mushroom, a phoenix, and a lime. I’m not as keen on the shaking head emoji, its current design doesn’t scream ‘disagree’ to me.
Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book