LinkedIn audience analytics
LinkedIn is upgrading analytics for creator profiles. Soon you’ll be able to see more demographic information about your audience, track follower growth over time and your top-performing posts.
These analytics will answer the questions you should be asking about your success on LinkedIn. Are you reaching the right people, and which content resonates best with your audience?
https://www.linkedin.com/pulse/new-analytics-understand-your-audience-grow-linkedin-keren-baruch/
Better Lead Forms For Meta Ads
One way to maximise your Meta ads after the recent privacy updates is to engage your audience using Meta’s inbuilt tools instead of sending people to your website. Why? Because you can still track the actions your audience takes using Lead Forms, Video Views, and Instant Experiences.
Meta just updated Lead Forms with some new features including design elements that will match the form colour scheme to your imagery. You can also add more detail including product benefits and reviews to your forms.
By making these forms more enticing to customers you could start to get better quality, better-informed leads from your ads.
https://www.jonloomer.com/big-update-to-facebook-ads-lead-forms/
Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book
Instagram Transparency on Explore
Why don’t your Instagram posts and reels even get recommended beyond your existing audience? Why do they never appear in Explore? Could it be that Instagram is withholding it for some reason?
Now you can find out.
A new feature from Instagram shows you if there is an issue with your content that is affecting distribution. You’ll find it under your ‘Account Status’ menu in your settings/accounts. If there are any problems with the rogue content and the reason for it being flagged will be listed, you’ll also have the option to appeal the judgement.
https://about.instagram.com/blog/announcements/instagram-outages-and-account-status
Get Auto-dubbed on YouTube
If you could reach people all over the world, no matter what language they speak you could massively grow your audience. Assuming that you have staff able to facilitate customers who speak other languages you could also grow your customer base.
YouTube is following in Meta’s shoes by launching an auto-dubbing feature which will dub your voice into the language that the person consuming your video uses. It’s early days right now but it looks pretty impressive.
The tool is called Aloud, it will be free to use and you can request early access right now.
Farewell Twitter Moments
Twitter is removing the option to create Moments. What are moments you may ask? Like many social media tools, it seems to have been underused. Essentially it was a way to collate tweets around specific topics or events that you could then share in an easy-to-digest way. They were useful for collating the best replies in a Twitter chat or news event.
They never really took off but those who did use them loved them. Existing moments will remain for now, but for how long?
Dress your Snapchat Bitmoji in Adidas
As human beings, we like to express ourselves with what we wear. And now we want to express our virtual selves in the same way.
For the first time, Snapchat is offering a paid clothing line for Bitmoji in association with Adidas, you’ll need to buy snapchat tokens to make a purchase. Once you have you can dress up your virtual you in smart gear.
https://www.socialmediatoday.com/news/Snapchat-Launches-New-Bitmoji-Clothing-with-adidas/637928/
Label your Instagram DMs
If you get a lot of DMs on Instagram you could well lose track of which messages are from customers and at what stage of the buying process they are at.
That could change with a new labelling system that Instagram is testing. Label options are currently ‘Flag’ ‘Booked’ ‘Ordered’ ‘Paid’ and ‘Shipped’
This labelling will make it much easier for small businesses to manage their conversations without having to scroll through previous messages with the customer.
