Facebook privacy screen for Apple update How can you persuade people to opt into your service if they don’t really want to? This is a problem Facebook is facing both with the new iOS update that will give users the choice to opt into Facebook tracking them. And on WhatsApp where they need to persuade people […]

Google to pay French publishers for content, but what about Australia? As marketers we produce content for free to grow an audience, to grow trust, and to sell. But it’s different for news sources. They pay journalists to write news stories and we pay to read them. Or that’s the way it used to be before the […]

DuckDuckGo Becomes the 2nd Largest search engine How much do you care about privacy for your search engine? This month privacy-centric search engine DuckDuckGo became the second largest search engine in the world after Google. But a long way after Google. Google has over 94% of market share, DuckDuckGo 2.25%. This still beats Bing and […]

Instagram music for business Music is a great way to enhance a story. Until now businesses on Instagram weren’t supposed to have music. This was particularly annoying if you created Reels Many businesses will have seen it appear this week but not as we know it. A new music library of music licenced for business […]

Apple Facebook Adpocolypse If you use Facebook advertising there will be significant changes to the way you run and measure ads, due to an update to Apple devices. From early 2021 Facebook app users will be prompted to opt-in or out of allowing Facebook to track them off-Facebook. Facebook is changing some elements of ads […]

Creator Studio Gets A Calendar View It wasn’t so long ago that you couldn’t post to Instagram from the web at all, let alone schedule.  When Creator Studio came along and allowed us not just to post but to schedule, our lives became much easier. We can now plan and schedule posts ahead of time. […]