Facebook privacy screen for Apple update
How can you persuade people to opt into your service if they don’t really want to?
This is a problem Facebook is facing both with the new iOS update that will give users the choice to opt into Facebook tracking them. And on WhatsApp where they need to persuade people to opt into their new privacy policy.
Facebook is working on the Apple update. Apple gives apps the opportunity to add a screen to the notification asking for permission to track them.
And Facebook has created a screen that highlights the benefits of allowing tracking. Including that by saying yes, you’ll be supporting small businesses.
Do people care enough about small business to click ‘agree’? It could be enough to discourage some people from opting out.
Will you be opting in or out of tracking?
Facebook advertisers can exclude topics
The last thing you want when you are running a happy, cheerful ad, is for it to pop up during a dark depressing video, or next to a news story reporting tragedy or death.
This week Facebook is giving advertisers the option to opt-out of topics with their ads. In its announcement, Facebook mentions ‘Crime and Tragedy’ as an example topic. Which other topics can we expect to see? Could we opt out of a certain type of politics? It will be interesting to see what the topics are.
https://www.facebook.com/business/news/testing-topic-exclusion-controls-for-advertisers#
No more sharing Instagram feed posts to stories (maybe)
On Instagram, there are some people who only ever look at the feed, and others that only ever look at stories. And then there are people who do both. To reach as many people as you can, share feed posts into stories.
Sharing feed posts is also the only way to share posts from other users. You can use them for shout outs or share a post you are tagged in.
But Instagram seems to think there is way too much of this going on, and are testing stopping users sharing like this.
This could be bad for your reach but could improve the quality of the feed. Until we get more information we won’t know is this just stopping you sharing your own posts or sharing posts from others too.
Instagram deleted posts folder
Have you ever deleted an Instagram post by accident? If you are a social media manager it must have happened to you, or on an account you manage, at some stage.
Or maybe you got a bundle of negative feedback and thought the only way to stop that happening was to delete.
You can choose to Archive instead, that way you get to keep and restore the post whenever you like. Delete used to mean it was gone for life.
Not only could you be losing a valuable post, you could also mess up your beautiful curated feed.
Instagram just added a ‘Deleted posts’ folder which will store feed post, IGTV and Reels for 30 days and stories for 24 hours.
https://about.instagram.com/blog/announcements/launch-of-ig-recently-deleted-media-folder
Pinterest story pins
Pinterest wants to become an influencer platform, showcasing creators with specific niches and skills. It could be a platform for your business to embrace influencer marketing. And they just introduced a feature that will help you get to know these creators better.
They look like stories on other platforms, they can be created directly from the Pinterest camera with video, and text overlay, but they will last forever. Swipe up, rather than sideways on a story to see the next one in the series.
Pinners will be able to interact with pins and pin them to boards. They are designed to be more educational and less entertainment-based (according to Pinterest).
https://newsroom.pinterest.com/en/Pinterest-introduces-following-streams
Twitter’s 2021 calendar is here
What trends can you tap into with your marketing in 2021?
This week Twitter launched its annual events calendar which can help you plan content around holidays, sporting events, and more.
You can choose to view a global calendar or a select regional calendar. There’s no specific one for Ireland, the closest is the UK.
To make the most of this go through it month by month and choose the events that will be most appealing to your target market. Brainstorm content ideas that you can build around the events.
https://business.twitter.com/en/resources/twitter-marketing-calendar.html
Google to add context to search results
When someone finds you on Google and they’ve never heard of you how do they know that you are trustworthy? They may click to your website to find out or they may scroll by to find someone they have heard of.
Hopefully, fewer people will scroll by with Google’s latest feature.
Search results will soon be able to show the context of the links they display in search. Click three dots to the right-hand side of the search result and an information window will pop-up. Here information about the website, taken from Wikipedia will appear. If no Wikipedia information is available, it will display the year the website was established.
It seems it’s time to create a Wikipedia page for your business, to be sure that the information you want to appear does.
https://blog.google/products/search/about-search-results/
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