Apple Facebook Adpocolypse
If you use Facebook advertising there will be significant changes to the way you run and measure ads, due to an update to Apple devices.
From early 2021 Facebook app users will be prompted to opt-in or out of allowing Facebook to track them off-Facebook.
Facebook is changing some elements of ads manager as a result.
- You’ll only be able to set up a maximum of 8 conversion events or custom conversions.
- The way conversion events are measured will change
- Conversions from apple devices will be estimated
- Facebook want you to verify your domain
- The conversion window will change from 28-day click 7-day view to 7-day click 1-day view.
- Custom website audiences will also be limited (we guess).
Facebook relies on tracking people on the web to define interests so interest targeting will also be affected.
We won’t know what effect this has until it’s implemented.
- Verify your domain
- Choose the 8 conversion events you want to prioritise
- Close the window of retargeting so you can grab people within 7 days.
New Facebook Pages
Facebook’s new page layout, page experiences, is being rolled out to more users. The first people to get it are public figures and creators.
The new pages most talked about feature is the end of page Likes to be replaced by followers.
A person who likes a page can choose not to follow posts. This makes followers a better measure of your audience.
There are other new features that seem to make mobile navigation easier. Including a more obvious newsfeed for the page so you can quickly engage with the pages you follow, and easy access to settings.
Mari Smith spotted that pages can now follow personal profiles (where this option is enabled). Giving us more scope to connect with influencers.
The new page experience is due to be rolled out to more pages over the coming months.
Facebook Group Moderation Alerts
As Facebook groups grow, it can be difficult for admins to stay on top of notifications. Last May, Facebook started testing Moderation Alerts that notify admins when someone takes an action in their group.
Now, these alerts are being rolled out to more admins and there will be more features.
Alerts can be triggered by comments, all reactions, specific reactions or a specific number of reactions.
This shows Facebook’s continued commitment to groups and will make it easier for group admins to manage them.
WhatsApp is updating Privacy for Facebook
WhatsApp has become an important part of business communications. New tools have allowed us to sell and communicate with our customers.
This week WhatsApp users were notified about a privacy update which will mean deeper integration with Facebook products.
Updates include information on:
A change that will enable Businesses to use Facebook hosted servers to save their conversations.
How WhatsApp will partner with Facebook to offer integrations across the Facebook company products.
Sounds like it could be helpful for business but how will non-business users react? Will there be concern over privacy as this data is shared with Facebook?
Instagram Stories On The Web Get An Upgrade
Watching stories on the web sucks. They’re designed for mobile and look rubbish on a big screen. If your audience is web-based, as many B2B audiences are, this could mean your stories get missed.
Instagram is introducing a new way to view stories, the carousel format is more attractive and is better designed for horizontal screens.
Could it result in more story views from web users?
Shop Walmart in A TikTok Livestream
Live streaming commerce is coming to TikTok. Just like other social networks, TikTok knows there is money to be made on shopping.
In a partnership with Walmart live streams featuring creators will let you buy featured products and fashion without leaving TikTok.
Could this be a new income stream not just for Tiktok and Walmart but also for influencers?
Twitter conversation sparks
I used to spend a long time analysing bios and accounts on Twitter to find conversation sparks.
Now Twitter is going to do that work for me. When you start to reply to a Tweet Twitter will suggest things you have in common with that user.
This could encourage better conversations and the opportunity to build deeper relationships with less effort within those conversations.