Instagram music for business
Music is a great way to enhance a story. Until now businesses on Instagram weren’t supposed to have music. This was particularly annoying if you created Reels
Many businesses will have seen it appear this week but not as we know it.
A new music library of music licenced for business use includes up to 9000 tracks you’ve never heard of.
Even though this is limiting it means businesses can finally add context to their stories and Reels using music.
LinkedIn adds swipe up to stories
Swipe up is the most coveted thing on Instagram. Get 10,000 followers and you can have one.
And it’s easy to see why, swipe up lets you link to your website, the only other place you can do that on Instagram is in your bio.
Now LinkedIn is adding a swipe up, you’ll only need 5,000 followers on a profile to get it, but all business pages should have access.
Unlike Instagram, you can post links elsewhere on LinkedIn.
Will people strive to get 5,000 followers to enable this feature?
YouTube hashtag pages
Do you love or loath hashtags?
Hashtags started on Twitter, grew on Instagram and are now an important part of search everywhere, except for Google.
This week YouTube (owned by Google) launched hashtag pages that display videos related to a tag, just like Instagram and Facebook.
For YouTube creators this puts a quick focus on using tags in video descriptions. We’ll all have to build hashtag strategies no matter what network we use.
https://support.google.com/youtube/thread/93057712?hl=en
Snapchat events are coming
Real Life Events will come back one day and social media will be a way to augment them.
At least that’s what snapchat is banking on.
They are working on a new event tool that will add a sticker to stories. When you swipe up on sticker you’ll be able to join a group chat about the event.
You’ll also be able to add images and videos to the group chat.
Something like this could work well for small conferences and event business networking meetings.
TikTok updates privacy for younger users
Tiktok is updating privacy for younger users, giving them added protection.
New privacy includes.
Private accounts by default for users between 13-18 years of age
New controls limiting who can leave comments for those between 13-15, these users can choose between no-one or friends and there’s no option for everyone.
Duets and stitch only available on content created by those 16+
https://newsroom.tiktok.com/en-us/strengthening-privacy-and-safety-for-youth
Facebook workplace updates
I hope Facebook Workplace is more functional than Facebook.
The employee communication tool got some updates this week.
A safety check centre that will keep an eye on employee safety, just like when you check in as ‘safe’ on regular Facebook.
Live streams will now enable multiple participants, this could make presentations more interesting.
Tools like this will become essential to businesses who continue to allow their employees to work remotely.
Instagram Could Let You Hide Your Own Like Count
The problem with outward facing vanity statistics is that they can make you feel inadequate.
If you had the option would you switch off the like count on your Instagram posts? Or would you switch them on even if you got very few likes?
It looks like Instagram is working on an option to switch on or off the counter.
Does seeing likes encourage more likes? Do likes even matter?
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