Apple tax on Facebook ads
When you buy a boosted post on Facebook or Instagram via the iOS app, Apple charges Meta a 30% transaction fee. And now they’re passing that fee onto you.
Starting in the US this will be rolled out globally. You can avoid paying by using the Facebook and Instagram websites rather than your phone. But that’s a pain.
Will this tempt more users away from the iPhone and onto Android? Or will it just result in fewer boosts?
https://www.theverge.com/2024/2/15/24073228/meta-apple-tax-facebook-instagram-boosted-posts
Change your backdrop on Instagram
You know what it’s like. You take an awesome photo, but the background sucks.
Instagram recently gave us a fix, the option to cut the main subject out of the background of an image, now it’s giving us a new tool that changes the background.
We will have fun with this one.
Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book
Clubhouse AIs your voice
Clubhouse, (yes remember that), has just launched a cool new feature that will allow you to create text-to-voice messages using your own voice. Which is a bit spooky.
Your friends will be notified that it’s an AI voice but still…
This isn’t the first time a social network has used an AI tool for this but it could spur more to add similar features.
Although I, and many others, don’t enjoy voice messaging, we know it’s a growing trend. Using text-to-voice enables us to use it when we are unable to speak aloud (in a noisy place for example) and can also help when you keep messing up what you want to say.
There’s no escaping the new Canva photo editor
Let’s face it the new Canva photo editor sucks. Every time they force it on me I get lost looking for features like ‘Blur’ and switch back. But switching back will no longer be an option after March 29th.
Are you horrified like me? I guess it’s time to find my way around.
https://www.threads.net/@theahmedghanem/post/C3kLCiJNn_3
Forums in Google Search
What conversations are people having online. Google Search is making it easier to find out.
It’s testing a new filter tab in search results. ‘Forums’ will sit alongside videos and images and brings you to search results from places like Reddit and other discussion sites. This could help you find more opinion content, handy if you are researching, or just for finding sentiment about a specific topic.
https://www.seroundtable.com/google-search-forums-search-bar-menu-36912.html
Meta combats Deep Fakes
Meta is worried about Deep Fakes and we should be too. Created with AI, these are generally videos that seem to portray famous people, often politicians, saying or doing something they didn’t.
With elections coming up around the world, we need to be worried about this. As businesses, we need to be worried about it too. It starts with politicians. Soon they could be putting words into our mouths too.
Meta’s response is to create a helpline on WhatsApp in association with the Misinformation Combat Alliance (MCA). The line will allow you to report deep fakes to a WhatsApp chatbot.
The future is a neural wristband?
The way people interact with your business could dramatically change in the future. With AI/AR headsets we could all be living in a world that can replicate our every move. It’s very Matrix. Elon Musk has developed a neural implant which will allow you to manipulate the world around you with your brain. But Zuck is taking a less intrusive route.
Meta is working on a wristband that will sense the neural electrical signals passing through your wrist to control the world around you.
It could be on your wrist in a few years. Combine this with a headset and you will be able to navigate your virtual world with a few finger movements.
Which is kinda exciting
https://www.uploadvr.com/zuckerberg-neural-wristband-will-ship-in-the-next-few-years/
