Setting up Google analytics goals can help you measure your websites success.
Instead of looking at site visitors or page views you can delve into your analytics and find out what is driving people to sign up to your mailing list, buy or even view specific content on your site.
If you haven’t set them up yet you should, they’re pretty cool. Read on to find out why.
This is part of a series on measuring digital marketing success.
What’s so good about Google Analytics goals anyway?
What exactly are Google Analytics goals?
Goals are like tags that mark specific pages or actions on your site that indicate success. You can set them up for a variety of outcomes. Of course it could be a sale but it could also be a download or a view of a specific page on your site.
Once you’ve set a goal you’ll see them appear in your analytics dashboard. You’ll be able to see what search terms, websites and social channels are driving those successes.
Setting up your Google Analytics goals
You must have Google analytics set up on your site before you can create goals.
Log into your Google Analytics dashboard and click the cog on the bottom left of the page to access your admin panel.
Click ‘New Goal’
Select one of Google’s preset templates or create a custom goal
In ‘Goal details’ add the link to the page you want to track and click ‘Verify this goal’ to ensure it’s set up correctly.
Now for the cool bit
Instead of just adding one page as a goal, you can set up a funnel. A series of pages you’d like people to follow to reach that goal.
For example. If people are going to hit the thank you page for your mailing list they should have visited your subscription page first. To find that subscription page they may have visited a blog post that promotes that page.
That would make a three stage funnel:
- The goal is the thank you page for the mailing list sign up
- The next step is the mailing list landing page
- The next step is the blog post linking to that landing page.
Finding your goal info in Google Analytics
Afer you have set a goal you’ll find new columns added to your Google Analytics dashboard representing the conversion rate and number of goal conversions.
Under the conversions tab you’ll find the funnel visualisation. I love this bit.
Are you ready for goals?
Google analytics goals are a useful way to track visitors through your site and to know how well your site is converting those visitors.
So what are you waiting for? Go set up some goals now and start measuring.
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