Instagram caption sticker is officially here
Video captioning is important for creators. Not only does it mean that your content is accessible to all, but it also means people won’t swipe by if they can’t watch with the sound on. Something people will be doing more of again now lockdown restrictions are lifting.
This week Instagram is officially launching its caption sticker. Add it to video clips in Instagram stories and it will transcribe what you say.
If it gets it wrong you’ll be able to edit the text, you’ll also be able to change the colour and the positioning of the captions.
Twitter Spaces for all
Spaces have become a popular part of the Twitter experience. As a business, they can give you a way to connect directly to your potential customers. Even more so now that Twitter has rolled them out to all users.
Everyone will be able to join a space, and anyone with 600 followers or more will be able to host, starting now.
They are also adding a rake of features including; selling tickets to join a space, scheduling spaces, and enabling proper co-hosting.
Clubhouse comes to Android
The growth of Clubhouse has slowed recently. Could that be because their competitors beat them to Android?
This week Clubhouse finally started Beta testing their Android app. It’s going out to a small group of testers right now.
When it’s finally launched to a wider group, will growth recover? Or have they missed the boat by not tackling Android sooner?
https://www.notion.so/Release-Notes-acfb2f5d56cf4718b6486f5f670db6ad
YouTube timed comments
Social proof dictates that seeing comments from other people on a post (or video) will encourage you to comment too.
A new feature for pre-recorded videos from YouTube could help creators get more comments there.
‘Timed Comments’ is currently being tested with a small group of users, and will show comments at times relevant to when the commenter posted.
It will make it easier for creators to see which part of the video comments relate to, as well as encourage more conversation.
Mute yourself on Instagram Live
The more people you have on an online panel conversation, the noisier it gets. There can be unexpected background noise, coughing and people speaking over one another.
We’ve got used to this fast on Zoom and Twitter spaces, etiquette already dictates that you mute yourself when you aren’t speaking.
On Instagram Live, since you’ve been able to go live with up to 3 other people, noise has become a problem. This week Instagram is giving live broadcasters the option to mute themselves and switch the camera off during a broadcast.
This could also mean audio-only live streams. Watch out Clubhouse!
YouTube allows video sampling by default
If you create content on YouTube, would you mind if it was available for sampling by others?
YouTube Shorts is the networks version of TikTok. And YouTube is adding its own remix feature. This will allow creators to take samples from videos on YouTube and add them to shorts.
The problem is, YouTube is allowing this by default to all YouTube videos.
On the plus side, sampling could expose your content to more people. On the negative side, you won’t have control over how those clips are used.
https://www.searchenginejournal.com/youtube-allows-videos-to-be-sampled/405710/#close
Twitter buys Scroll
Ads and pop-ups can totally ruin the experience of reading articles online. Twitter has just bought a new tool that will simplify some web pages, remove ads and pop-ups, and share revenue with the publisher.
This will be part of the paid Twitter subscription service and could work well for publishers and business bloggers, as well as giving a better user experience to consumers.
But, Scroll owns Nuzzle, a Twitter aggregation tool. As part of the acquisition, Nuzzle will be going away for a while.
https://blog.twitter.com/en_us/topics/company/2021/a-better-way-to-publish-and-read-on-twitter.html
Get a headstart on Google Analytics 4 & understand the lingo with the GA4 phrase book
