Privacy blurring from YouTube
If you want to shoot video outside in an area with people and cars you have a problem. Faces and car reg numbers identify people, you can’t show them without their permission. So what’s the solution?
And what if you have older videos up on YouTube that have faces and cars in them?
YouTube has the solution. You can now use YouTube Studio to blur faces, number plates, logos and more in your videos. It’s smart, it will spot faces and you can choose which you want to blur and for how long.
Even better, you can do this to existing videos without having to replace them.
Once the video is on YouTube you can download it for use on other platforms.
Google Licensed Image Search Just Got Better
I know you know this but you can’t just go to Google, choose an image and add it to a social media post or article. Google search has had a way to search for licences images (that you can use for free or buy) for a while but it was difficult to find the licence and know what the usage right were.
Get it wrong and you could be sued for thousands.
Google just made it easier to search images you can use. They have added a licensed badge to images you can use or buy. Click on the image and it will give you a link to find out more about how you can use the image or how to buy it.
You can also search by licence type. Creative Commons or Commercial. This will save you having to search through multiple stock image sites but…
Always check the licence. Creative Commons images are free but there are restrictions to use. Always check you have the correct licence before you use an image.
Twitter adds context to trends
Do you ever find yourself looking at Twitter trends and wondering what on earth they mean? Sometimes when things are trending on Twitter they just make no sense. Twitter aims to fix this.
A new test will add a ‘representative tweet’ to the trend giving you context to what it’s about. They are also adding descriptions to give you more information.
The representative tweets will be selected both by the algorithm and human beings. At the moment these new features will only appear on mobile and they are testing in:
Argentina, Australia, Brazil, Canada, Colombia, Egypt, France, India, Ireland, Japan, Mexico, New Zealand, Saudi Arabia, Spain, the United Kingdom, the United Arab Emirates, and the United States.
Australia Wants Facebook To Pay For News Links
Journalism is in crisis. Newspapers, even online ones are in decline and no one wants to pay for news anymore.
The sites that survive generate massive traffic, often through poor quality clickbait content. Or so we’re told.
Australia is trying to fix this problem by charging tech giants including Facebook and Google to link to news content.
Facebook has responded by saying they’ll have to ban links to Australian news sites, even when the content is freely available. So no news from Australian sites on Facebook.
They’ve even introduced a clause to their user agreement allowing them to do this.
If other sites follow Facebook’s example it could be the end for news sites altogether. It could also be bad for smaller sites who link to stories of interest within their content. It will change the way the web works.
But could this approach save news? Will the big companies relent and pay for all news links in the future? I think it’s doubtful.
LinkedIn Company Pages Get An Update
The only way you can advertise on LinkedIn is by having a company page. So obviously LInkedIn need to encourage users to set them up.
That’s why we’re seeing more an more features added to pages.
LinkedIn updated company pages this week to add a ‘Company tab’ only accessible to employees. It will be a space where workers can network. Where milestones can be celebrated, where top content from employees will be highlighted and where marketing departments can share content they’d like promoted.
As more companies are working remotely social networks are providing employee spaces where workers can still feel connected to each other and the company.
But how will they ensure only real employees get in? Available for companies with over 200 employees only.
Twitter finally addresses Accessibility
When Twitter released its audio tweets recently their lack of accessibility for those with hearing difficulties were highlighted.
Accessibility has been a hot topic over the last few years. It’s taken most of us a long time to cop on and adapt but it’s taken Twitter even longer.
Accessibility refers to making the web accessible to people who have disabilities that limit their access. For example someone who is blind may need a screen reader to tell them what websites say, we need to make sure our sites are compatible with these. Or if you have hearing difficulties you may rely on subtitles. And it’s subtitles that highlighted Twitter’s poor accessibility policies when they launched audio tweets.
Twitter just announced measures to combat their accesibility issues including adding new teams devoted to accessibility and a pledge to launch auto-subtitles for video and audio tweets by early 2021.
Apple’s new iOS irks Facebook
Is cookie based marketing over?
The latest iOS update will not allow advertisers to access the IDFA (unique device identifier) unless it’s allowed by a user. This makes it difficult for Facebook to target people using their audience network, sites and apps that display Facebook ads, by interests.
The company estimates they’ll lose at least 50% of their ad revenue from iOS from this update.
But this is the way that marketing is progressing. Users don’t want to be tracked and will actively stop tracking when they have the choice. As marketers we’re facing a world where tracking and measurement won’t be as accurate, we need to adapt.
Also… audience network is often quite rubbish.