This week the Blogcentric podcast hits 100 episodes. I listened back to the seven episodes that helped it grow and recorded my reactions.
What episodes did I choose? Listen below
1. First Episode: Improve Your Blog – Bite The Bullet, Have A Clearout
Would I cringe when I listened back to episode 1?
There’s been something that has been bugging me for a long time. It’s a guilty secret of sorts. There’s a post on my website that is currently responsible for 25% of my traffic and it’s a bad post.
2. First interview: The Power Of Storytelling For Your Blog
I’d always thought of creating a solo podcast but by episode 3 I’d decided to start interviewing guests.
Eamonn was sitting in the corner scribbling in a notebook. I glanced, decided not to disturb him and went back to chat to the other Sage Business Experts.
We were in Newcastle at the headquarters of Sage. Eamonn, myself and the other Irish Sage experts had flown in very early in the morning, the flight had been full of conversation despite my assurances that I’d snore my way across the sea.
What was Eamonn doing in the corner?
3. Scariest: Is There Space For Small Business Blogging? With Mark Schaefer
People tell you to never meet your heroes, I was terrified. Turns out Mark was great but I wish I’d left it longer to interview him.
Can a small business blog compete in a space overrun with content?
How can you show your best readers you value them?
Are the easy days of marketing on the internet over?
4. Most downloaded: 8 Disadvantages Of Blogging For Business That You Need To Know About Before You Start
Clunkiest title ever but still gets downloads and drives a lot of search traffic to my site.
If I could write a letter to myself the day I started blogging, I’d commend myself on taking such a big step but I’d also tell the younger me what the disadvantages of blogging for my business are. It wouldn’t have put me off but it would have saved me time and helped me achieve better results quicker.
5. Learning: Interviewing Experts – The Easy Way To Grow Your Audience
I’m not a great interviewer so I decided to research how to be better. I’m still learning…
I’m going to put my hands up and say, I’m not the best interviewer in the world but I’m getting better and learning from every interview I do. What’s more I know my listeners and readers enjoy my interview posts, they always get good traffic and good dwell time.
I’m going to share some of the things I have learned about interviewing people for my podcast and blog.
6. I’ve almost cracked it: Unlocking The Mysteries Of PR With Janet Murray
Finally I’m getting comfortable with interviews and I think this one with Janet was one of the best.
PR is one of those terms that can seem mysterious and weird to those of us who are used to marketing our businesses online. It seems big, alien and intimidating. The idea of talking to journalists is often a scary one.
Janet Murray is a PR expert who simplifies the whole thing. I’ve been reading her book ‘Your Press Release Is Breaking My Heart’ and it’s wonderful. I feel like I know exactly what I should be doing now.
7. The one that changed my thinking: Podcasts, The Surprisingly Effective Content For Your Business – An Interview With Colin Gray
I was inspired to start batching… but still failed but I did start creating podcast series.
There’s one type of content that you should be creating that will deliver better results, sales and conversions than your blog alone. Podcasts. Or that’s what this week’s guest claims.
Colin Gray started podcasting when he was teaching at Edinburgh Napier University. The series he recorded as a course for lecturers back then formed the first series of his first public podcast many years later.
And that’s the seven. After listening back I’m inspired to get the energy back that I had in those first few episodes and I’m looking forward to celebrating episode 150 next year.
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